BetterComp

Marketing

• Own Bettercomp's end-to-end webinars and events program from tactical planning through execution, including internal and external/sponsored webinars and events, trade shows, and local/field events and local association sponsorships.
• Manage the full program calendar, balancing owned events (where Bettercomp controls content and format) with third-party sponsorships (where we show up as a sponsor or featured guest)
• Own program budget: evaluate and select sponsorship opportunities, negotiate with vendors, track spend, and optimize ROI across the portfolio
• Own lead targets and lead delivery: set goals for leads generated per event, track performance against targets, and ensure timely delivery of leads to the pipeline
• Manage end-to-end logistics for each event: speaker sourcing and preparation, platform setup, promotion, registration, production, and post-event follow-up
• Build repeatable playbooks, templates, and processes that make the program scalable across both owned and sponsored formats

Marketing Programs Manager