Marketing Programs Manager

BetterComp

Marketing Programs Manager owning webinars and events program at Bettercomp, driving strategy and managing budget for lead generation. Collaborating across functions to optimize performance in B2B marketing.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Own Bettercomp's end-to-end webinars and events program from tactical planning through execution, including internal and external/sponsored webinars and events, trade shows, and local/field events and local association sponsorships.
Manage the full program calendar, balancing owned events (where Bettercomp controls content and format) with third-party sponsorships (where we show up as a sponsor or featured guest)
Own program budget: evaluate and select sponsorship opportunities, negotiate with vendors, track spend, and optimize ROI across the portfolio
Own lead targets and lead delivery: set goals for leads generated per event, track performance against targets, and ensure timely delivery of leads to the pipeline
Manage end-to-end logistics for each event: speaker sourcing and preparation, platform setup, promotion, registration, production, and post-event follow-up
Build repeatable playbooks, templates, and processes that make the program scalable across both owned and sponsored formats

Requirements

What you’ll need

6-8+ years of experience in B2B marketing, with a focus on programs, demand generation and/or events
Demonstrated experience owning and growing a webinar or events program end-to-end, including both owned and sponsored formats
Experience working within a budget: evaluating opportunities, tracking spend, and reporting on ROI
Proven ownership of lead generation targets: you've set lead goals, tracked pipeline contribution, and delivered results
Strong cross-functional collaborator: you know how to get alignment across the organization without needing formal authority
Data-driven: you set goals, track performance, and use results to improve program investments
Excellent project management skills: you can run multiple programs simultaneously without dropping details
Strong written and verbal communication; comfortable on camera and in front of partners and customers
Experience with webinar platforms, marketing automation tools, and CRMs

Benefits

Comp & perks

Competitive compensation package that includes: Base salary range for this position: $95,000 - $120,000 (annually based on experience and location)
Equity
Flexible PTO, generous company holidays
Comprehensive health, dental, and vision insurance
401(k) with company match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Demand GenerationEvent PlanningLead TrackingROI ReportingProgram Evaluation

Soft Skills

Cross-Functional CollaborationWritten CommunicationVerbal CommunicationDetail Orientation