Better Trucks

Marketing

• Lead and manage our marketing function, including oversight of agency relationships and potential future team members.
• Develop and execute comprehensive marketing strategies to elevate brand awareness and drive lead generation across target markets.
• Own multi-channel campaign planning and management, including digital, content, email, social media, and events.
• Partner with sales and product leadership to create compelling content and materials that support customer acquisition and retention efforts.
• Establish KPIs, analyze campaign performance, and provide strategic insights to optimize ROI and marketing effectiveness.
• Oversee the company's digital presence, including website strategy, SEO, and paid advertising initiatives.
• Lead PR efforts, including press releases, media outreach, and industry partnerships.
• Manage marketing budgets and allocate resources effectively to maximize impact.
• Stay ahead of industry trends and competitor activity to identify opportunities for differentiation and market positioning.
• Report on marketing performance and business impact to executive leadership.

Marketing Manager