Marketing Manager
Better Trucks
full-time
Posted on:
Location Type: Remote
Location: Illinois • United States
Visit company websiteExplore more
About the role
- Lead and manage our marketing function, including oversight of agency relationships and potential future team members.
- Develop and execute comprehensive marketing strategies to elevate brand awareness and drive lead generation across target markets.
- Own multi-channel campaign planning and management, including digital, content, email, social media, and events.
- Partner with sales and product leadership to create compelling content and materials that support customer acquisition and retention efforts.
- Establish KPIs, analyze campaign performance, and provide strategic insights to optimize ROI and marketing effectiveness.
- Oversee the company's digital presence, including website strategy, SEO, and paid advertising initiatives.
- Lead PR efforts, including press releases, media outreach, and industry partnerships.
- Manage marketing budgets and allocate resources effectively to maximize impact.
- Stay ahead of industry trends and competitor activity to identify opportunities for differentiation and market positioning.
- Report on marketing performance and business impact to executive leadership.
Requirements
- 7 - 10 years of experience in marketing, with demonstrated progression in responsibility, preferably in logistics, transportation, or technology sectors.
- Proven track record of developing and executing successful multi-channel marketing strategies that drive measurable business results.
- Experience managing agency relationships and/or leading marketing teams.
- Exceptional writing, storytelling, and communication skills, with a portfolio of impactful content.
- Expert proficiency with marketing tools, including CRM, marketing automation, and analytics platforms.
- Strong analytical mindset with demonstrated ability to translate data into strategic decisions.
- Experience managing marketing budgets and demonstrating ROI.
- Ability to thrive in a fast-paced, high-growth environment and manage multiple priorities simultaneously.
- Strategic, creative, and innovative thinker with a results-oriented approach and strong business acumen.
Benefits
- Competitive salary with performance-based incentives.
- Equity opportunities in a fast-growing company.
- Comprehensive benefits package (healthcare, 401(k), etc.).
- A chance to shape the future of marketing for a transformative brand in last-mile logistics.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategymulti-channel campaign managementSEOcontent creationlead generationKPI establishmentdata analysisbudget managementdigital marketingPR management
Soft Skills
leadershipcommunicationstorytellinganalytical mindsetstrategic thinkingcreativityinnovationresults-orientedbusiness acumentime management