BetMGM

CRM Data & Enablement Manager

BetMGM

full-time

Posted on:

Location Type: Hybrid

Location: Jersey City • New Jersey • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $104,000 - $120,000 per year

About the role

  • Monitor, analyze, and report on core CRM KPIs including CAC, LTV, churn, contactability, engagement, and campaign performance.
  • Own performance measurement of the contactable audience, ensuring sustainable growth and optimization across channels.
  • Build and maintain dashboards that provide real-time visibility into CRM and lifecycle performance.
  • Generate actionable insights from customer behavior and campaign data to inform roadmap and strategy decisions.
  • Own the roadmap for CRM data products, dashboards, and reporting (with a focus on Optimove).
  • Prioritize enhancements that improve decision-making, operational efficiency, and customer outcomes.
  • Drive automation, segmentation, and personalization initiatives to optimize customer journeys.
  • Support end-to-end CRM strategy across marketing, sales, and service workflows.
  • Serve as a primary CRM contact for BI, Product, and Technology teams on data definitions, segmentation logic, and reporting requirements.
  • Act as the lead contact for CRM technology partners and vendors.
  • Identify, pilot, and scale new CRM capabilities while ensuring alignment with business objectives.
  • Establish governance frameworks and rollout processes to support adoption and long-term scalability.
  • Design and deliver enablement materials (training, documentation, office hours) to help teams self-serve dashboards, tests, and insights.
  • Act as a CRM and data subject-matter expert, upskilling stakeholders across the organization.
  • Train and support sales, marketing, and service teams on CRM usage, data interpretation, and best practices.
  • Partner with Compliance, Product, and Technology teams to support CRM readiness for new jurisdictions and regulatory requirements.
  • Ensure CRM platforms align with business needs, integrate with the broader tech stack, and scale with company growth.
  • Use front-end skills (HTML, CSS, JavaScript) to support CRM UI customization, responsive email templates, and dashboard experiences.
  • Support API-based integrations to enable seamless data flow between CRM and other systems.
  • Lead CRM readiness and rollout for all new jurisdictions, accounting for regulatory and technical constraints.
  • Develop scalable, autonomous processes that allow CRM teams to deliver creative quickly and efficiently.
  • Ensure creative outputs meet brand standards and support rapid iteration.
  • Implement and optimize scalable tracking, attribution, and reporting solutions.
  • Maintain brand voice consistency across all customer-facing communications.
  • Lead the review and revamp of all transactional emails in partnership with Compliance, Conversion, and Risk & Payments teams.
  • Consolidate, categorize, and refine a large library of transactional emails across provinces and territories, including welcome emails.
  • Ensure transactional communications meet regulatory standards and industry best practices.
  • Identify new transactional use cases that enhance customer journeys.
  • Partner with CRM Lifecycle and Product teams to define governance, tracking, and performance measurement for transactional emails.

Requirements

  • Strong data and analytical skills, including data extraction, transformation, and performance analysis.
  • Hands-on experience with CRM and ESP platforms (e.g., Optimove) and data environments (e.g., Snowflake).
  • Proficiency with BI and reporting tools such as Power BI.
  • Solid understanding of CRM data architecture, automation, segmentation, and API integrations.
  • Working knowledge of HTML, CSS, and JavaScript to support UI customization and responsive email design.
  • Experience in marketing, sales, or customer service environments to understand operational needs and constraints.
  • Proven experience enabling non-technical teams to use data and tools effectively.
  • Strong stakeholder management skills, with the ability to influence across teams and functions.
  • Excellent communication, project management, and problem-solving skills.
  • Ability to bring structure, governance, and clarity to complex, fast-moving CRM ecosystems.
Benefits
  • Medical, Dental, Vision, Life, and Disability Insurance
  • 401(k) with company match
  • Pre-tax spending accounts including health care FSA and commuter savings
  • Flexible paid time off
  • Professional development reimbursement and ongoing skills training opportunities
  • Employee resource groups
  • Swag, ticket giveaways, and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data extractiondata transformationperformance analysisautomationsegmentationAPI integrationsHTMLCSSJavaScriptreporting solutions
Soft Skills
data and analytical skillsstakeholder managementcommunicationproject managementproblem-solvinginfluencingtrainingupskillinggovernanceclarity