BetMGM

CRM Lifecycle Associate

BetMGM

full-time

Posted on:

Location: 🇺🇸 United States

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Salary

💰 $63,000 - $75,000 per year

Job Level

JuniorMid-Level

Tech Stack

Sitecore

About the role

  • Responsible for daily campaign execution, manage customer communication through email, push notification and onsite channels and ensure the best possible tailor-made outcome for local market needs within the Lifecycle team as outlined by the CRM Lifecycle Manager.
  • Be the creative counterpart for the CRM Lifecycle Manager to ensure promotions are relevant, engaging and from a business perspective sound.
  • Support in campaign brief creation to the CRM operations team.
  • Coming up with new concepts to drive customer reactivation.
  • Deployment of a reward strategy that will maximize customer reactivation.
  • Work with CRM systems and tools to ensure flawless delivery for all Customer Segments at all times.
  • Making sure campaigns have been thoroughly tested before presented to customers.
  • Working closely with the CRM Operations team to make sure deadlines are met.
  • Measure campaign performance and feedback results into the Senior Sports Manager.
  • Ensuring that Customer Journeys are flawless, all hyperlinks work and there are no errors.
  • Other required duties assigned by the Sr. CRM Lifecycle Manager.
  • Must be able to stand or sit and operate computers and other technological devices for extended periods of time.

Requirements

  • Previous experience in building and executing online communication plans.
  • Experience with marketing automation tools and strategies.
  • Good understanding of online marketing.
  • Solid understanding of sports betting and/or gambling.
  • Thorough comprehension of betting terminologies and betting in general.
  • Ability to review data and draw conclusions and insights.
  • Knowledge of CRM strategies, tools and channels in an online environment.
  • Experience working with CRM or CMS tools like Sitecore, Exact Target, Otherlevels, HTML coding and/or Optimove.
  • Ambitious and eager to learn with a focus on and interest in marketing, content, copywriting and communications.
  • Eager to drive continuous improvement, flexible to challenge issues/opportunities.
  • Can-do attitude, enthusiasm, energy and inner motivation to take actions to achieve goals beyond what is required.
  • Team player willing to lend a hand when needed.
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