Betco Corporation

Director, Growth – Digital Marketing

Betco Corporation

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Build and scale a modern, data-driven marketing engine at Betco.
  • Own demand generation, digital strategy, content execution, and marketing performance.
  • Lead the transformation of branding and digital capabilities into a high-performing growth function.
  • Partner with Sales and Product Management to align marketing strategies with revenue objectives.
  • Establish a scalable content and demand engine that drives engagement, pipeline, and brand strength.

Requirements

  • 8–12+ years of experience in digital marketing, demand generation, or growth marketing, preferably in B2B environments
  • Proven success developing and executing digital demand generation and ABM strategies
  • Strong understanding of marketing analytics, performance metrics, and attribution models
  • Experience leading and developing high-performing marketing teams
  • Demonstrated ability to balance strategic thinking with hands-on execution
  • Experience leveraging AI tools to improve content creation, efficiency, and campaign performance
  • Excellent communication and presentation skills, with the ability to influence senior leadership.
Benefits
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingdemand generationgrowth marketingmarketing analyticsperformance metricsattribution modelsABM strategiescontent executioncampaign performanceAI tools
Soft Skills
strategic thinkinghands-on executioncommunication skillspresentation skillsinfluencing skillsteam leadershipcollaborationengagementpipeline developmentbrand strength