Betclic Group

User Acquisition – International

Betclic Group

full-time

Posted on:

Location Type: Office

Location: Bordeaux • France

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About the role

  • Implement the user acquisition strategy in Poland for our portfolio of apps and websites
  • Launch and optimize mobile acquisition campaigns across major social networks and display channels
  • Launch and optimize search acquisition campaigns (Apple Search Ads and paid search/SEA)
  • Plan monthly and weekly advertising budgets in line with the sports calendar for your assigned markets and campaign performance
  • Produce reports on key performance metrics (ROI, CPA, conversion rate, etc.)
  • Work closely with our internal Studio to create assets that deliver top performance
  • Provide ad-hoc analyses and recommendations to optimize performance through data analysis and iterative A/B testing
  • Continuously collaborate with the local marketing teams in Poland

Requirements

  • You are passionate about sports
  • You have 1–2 years of experience in app promotion or digital marketing (including internships)
  • You have experience managing paid mobile campaigns on Facebook/Meta
  • You have worked on paid search campaigns (SEA and/or Apple Search Ads)
  • Previous experience (including internships) in gaming or with a sports-betting operator is a strong plus
  • You are a team player but also able to work independently and take initiative
  • You are organized and disciplined, capable of managing multiple projects/campaigns simultaneously
  • Strong Excel skills (pivot tables are second nature to you) and confident PowerPoint skills
  • You are fluent in English
Benefits
  • 25 days of paid annual leave plus 10 RTT days (statutory time-off days)
  • A Ticket Restaurant® meal card loaded with €11 per day (€6 per day funded by Betclic)
  • 100% health insurance coverage for you and your children
  • 50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting by sustainable means)
  • Hybrid working model
  • Access to a large training catalog with opportunities for professional development each year
  • Exceptional office spaces with a rooftop terrace where you can enjoy sunny breaks with a view of the Cité du Vin
  • Regular internal events to enliven daily work life
  • On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
mobile acquisition campaignssearch acquisition campaignsdata analysisA/B testingExcelPowerPointROICPAconversion ratepaid search
Soft Skills
team playerindependentinitiativeorganizeddisciplinedmulti-project managementcommunication