Bestpass

Growth Marketing Manager

Bestpass

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Define and own campaign strategy end to end - including audience selection, POV, decision drivers, messaging hierarchy, and success criteria - before execution begins.
  • Responsibility for tactical execution of marketing campaigns
  • Partner with the central marketing team to ensure Fleetworthy’s solutions and experiences bring the business to life for targeted personas
  • Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and marketing campaigns
  • Translate strategic intent into cohesive multi-channel campaigns (email, paid media, social, content, lifecycle) where each component plays a clear role.
  • Make deliberate tradeoffs: prioritize what matters most, eliminate low-impact work, and articulate why certain ideas move forward while others do not.
  • Partner closely with Sales, Product, and Marketing teams to ensure campaigns are execution-ready, aligned, and measurable.
  • Own performance outcomes, not just outputs, using data to evaluate effectiveness, iterate thoughtfully, and improve campaign impact over time.
  • Contribute meaningfully in cross-functional and team discussions by synthesizing information, advancing ideas, and connecting strategy to execution.
  • Develop and manage paid media strategies (industry publications, Bing, Meta, programmatic, and emerging platforms) to optimize pipeline and bookings.

Requirements

  • 5+ years in B2B SaaS growth, demand gen, or campaign management roles
  • Experience owning campaigns as programs
  • Demonstrated ability to articulate a clear POV and decision logic for campaigns
  • Strong writing skills rooted in insight, not just benefits or features
  • Experience balancing strategic thinking with hands-on execution
  • A creative problem solver who challenges traditional B2B marketing strategies and isn’t afraid to test unconventional ideas.
  • Hands-on experience with modern marketing and GTM tools (Marketo, Salesforce, Gong, Monday.com, analytics platforms, etc.)
Benefits
  • We pride ourselves on making a difference, for our employees, clients, and their businesses.
  • We accept team members for who they are and what they bring to the table.
  • We are proud to build all our relationships based on transparency and trust.
  • We are a team of energetic and curious individuals passionate about the work we do every day!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign strategyaudience selectionmulti-channel campaignspaid media strategiesdata evaluationperformance outcomesdemand generationprogram managementstrategic thinkingcreative problem solving
Soft Skills
communicationcollaborationsynthesis of informationidea advancementdecision makingprioritizationinsightful writinghands-on executionadaptabilityinnovation