Best Western Hotels & Resorts

Manager, eCommerce Analytics

Best Western Hotels & Resorts

full-time

Posted on:

Location Type: Hybrid

Location: Phoenix • Arizona • United States

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Tech Stack

SQL

About the role

  • Produce and report on insights to drive revenue through bestwestern.com and our other guest facing revenue channels
  • Formulate hypotheses that can be tested, measured, and reported on to a larger audience
  • Support business initiatives by identifying key trends in data that can drive growth for the business
  • Validate data integrity in all analyses performed
  • Support department-wide ROI reporting and analyses when needed
  • Build insight-minded dashboards, to identify and analyze trends and shifts in customer behavior across both browser and native mobile apps.
  • Present insights to members of the Best Western leadership team
  • Trains, manages, and mentors direct supports as other peer analysts across multiple teams

Requirements

  • 5+ years of experience in a data analytical role with a focus on eCommerce
  • Minimum 6 to 8 years related experience, including supervisory or management experience
  • Ability to transform complex facts, figures, and numbers into plain English that can be easily understood
  • Keen attention to detail, financial responsibility, and strong organizational skills
  • Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
  • Experience implementing and maintaining analytics tagging solutions, including setting and validating tags and configuring website data layers to ensure accurate and reliable data collection.
  • Experience managing and enhancing a Customer Data Platform (CDP), including partnering with engineering and marketing teams to improve data quality, identity resolution, audience activation, and downstream use cases.
  • Excellent communication skills
  • Hospitality experience a plus
  • BS / BA Degree in mathematics, computer science, or statistics preferred
  • Experience with Adobe Analytics / Customer Journey Analytics and SQL
Benefits
  • Medical/Dental/Vision available day one
  • Vacation/Sick- accruals start day one
  • Paid company holidays and personal holidays to celebrate what’s important to you
  • 401K - company contribution and match (U.S.)
  • Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
  • Employee discounts/hotel discounts
  • Free financial and health wellness programs
  • Tuition Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysiseCommerceanalytics tagging solutionsCustomer Data PlatformSQLAdobe AnalyticsCustomer Journey Analyticsdata integrity validationdashboard buildingreporting
Soft Skills
communicationorganizational skillsattention to detailmentoringpresentation skillsanalytical thinkingteam managementhypothesis formulationtrend identificationfinancial responsibility