Best Western Hotels & Resorts

Senior Manager, Marketing Operations

Best Western Hotels & Resorts

full-time

Posted on:

Location Type: Hybrid

Location: Phoenix • Arizona • 🇺🇸 United States

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Job Level

Senior

Tech Stack

AEMCloud

About the role

  • Serve as the operational bridge between Marketing, Martech Platform team, eCommerce, Web & Mobile Product teams, Legal, internal data teams, and external creative and media agencies.
  • Partner closely with Technology Management Office (TMO) to leverage existing Adobe and enterprise platforms to create workflow and content efficiencies.
  • Engage with international partners to ensure brand consistency and alignment on operational processes for content creation
  • Design and enforce end-to-end workflows for content planning, production, QA, approvals, trafficking, and personalization delivery.
  • Configure advanced Adobe Workfront workflows and own AEM Assets configuration including metadata schemas, taxonomies, permissions, and rights management.
  • Implement translation automation and modular content practices (experience fragments, design systems, AI-assisted content).
  • Operationalize audience coordination and consent-based data usage in Adobe Real-Time CDP; launch and scale journey based orchestrations in Journey Optimizer.
  • Standardize campaign intake, asset readiness, trafficking checklists, and QA; streamline handoffs to agencies/ad ops.
  • Collaborate with internal technology teams creating dashboards in Adobe Customer Journey Analytics and Content Analytics; collaborate with internal data analysts to translate insights into process enhancements and content investment strategies.
  • Ensure alignment with privacy (GDPR/CCPA), accessibility (ADA/WCAG), brand safety, and localization policies; maintain audit trails in Workfront and AEM.
  • Act as a player/coach; create SOPs, playbooks, and training materials; mentor team members and build learning paths for Adobe and Workfront certifications.

Requirements

  • Approximately 5+ years in Marketing Operations leadership roles, with proven experience integrating Adobe Experience Cloud and other marketing platforms.
  • Bachelor’s Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience.
  • Deep expertise in Adobe Experience Cloud (AEM Assets, Workfront, RT-CDP, AJO, CJA – Certifications are a plus
  • Proven administration/configuration experience: Building complex Workfront workflows, proofing, routing, approvals; AEM Assets templates, custom workflows, rendition and tagging automation; Integrated translation automation workflows.
  • Experience integrating Adobe with other solutions/platforms (Salesforce, CDPs, DAMs, CMSs).
  • Strong process design, workflow orchestration, and governance skills.
  • Familiarity with privacy regulations, accessibility standards, and compliance frameworks.
  • Ability to manage projects and collaborate across teams, including internal data analysts and external creative/media agencies.
  • Excellent communication and organizational skills, paired with strong stakeholder management ability
  • Understanding of hospitality industry dynamics and personalization strategies.
Benefits
  • Medical/Dental/Vision available day one
  • Vacation/Sick- accruals start day one
  • Paid company holidays and personal holidays to celebrate what’s important to you
  • 401K - company contribution and match (U.S.)
  • Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
  • Employee discounts/hotel discounts
  • Free financial and health wellness programs
  • Tuition Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Adobe Experience CloudAEM AssetsWorkfrontReal-Time CDPJourney OptimizerContent Analyticsworkflow orchestrationtranslation automationmetadata schemastaxonomies
Soft skills
project managementcollaborationcommunicationorganizational skillsstakeholder managementprocess designgovernancementoringtrainingteam leadership
Certifications
Adobe certificationsWorkfront certifications