Berentzen-Gruppe AG

Manager

• Responsible for the effectiveness of the field organization in the region to achieve the defined KPIs for the Vivaris and Berentzen domestic brands
• Direct management of a team of approximately 8 Area Sales Managers
• Responsible for establishing the field team’s processes and structures in cooperation with the National Field Manager
• Deployment of resources at POS based on potential to meet field-specific KPIs
• Coaching and development of the entire team
• Support the National Field Manager in managing the overall sales force
• Manage smaller key accounts and multi-site operators (MBU)
• Interdisciplinary collaboration with other sales areas and across the company
• Own competitive monitoring and sales and potential development within the sales territory
• Participation in trade fairs as needed

Regional Field Manager – Nord-Ost

Sales

• As a newly created position, you have the opportunity to actively establish and sustainably develop the On-Trade area in Cologne
• Acquire new gastronomy accounts and strategically develop existing partners
• Increase visibility of our brands and present them in a premium, drink-relevant way at the POS and behind the bar
• Confidently negotiate listings, loan/bar equipment and supply agreements on equal terms
• Implement high-impact sales activations: signature drinks/menu placements/event & scene concepts
• Know your territory, analyze potential and manage your activities clearly and effectively
• Accurately record agreements, promotions and developments in the CRM system as the basis for growth
• Act as the entrepreneurial face of our brands and take responsibility for the sustainable build-up and expansion of the On-Trade business in Cologne

Regional Field Manager – Nord-Ost

Area Sales Manager – On-Trade