Regional Field Manager – North-East

Berentzen-Gruppe AG

Regional Field Manager leading a team to achieve KPIs for Vivaris and Berentzen brands. Responsible for team coaching, process establishment, and sales force management in Northern Germany.

Posted 6/14/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

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Hard Skills

sales managementKPI analysiscompetitor monitoringaccount managementprocess establishmentresource deploymentteam coachinganalytical thinkingconceptual thinking

Soft Skills

leadershipself-motivationtarget orientationresults orientationinterdisciplinary collaboration

Tools & Technologies

CRM systemsmodern IT tools

Certifications & Qualifications

degree in business administrationcommercial vocational qualification

Industry Keywords

German retail landscapefield organizationsales force managementtrade shows

About the role

Key responsibilities & impact

Responsible for the effectiveness of the field organization in the region to achieve the defined KPIs for the Vivaris and Berentzen domestic brands.
Direct leadership of a team of approximately 8 Area Sales Managers.
Responsible for establishing the processes and structures of the field team in collaboration with the National Field Manager.
Potential-oriented deployment of resources at the POS to meet field-specific KPIs.
Coaching and development of the entire team.
Support the National Field Manager in managing the overall sales force.
Management of smaller key accounts and multi-site operators (MBU).
Interdisciplinary collaboration with other sales areas and across the company.
Conduct competitor monitoring and analyze sales and potential development within the sales territory.
Participation in trade shows as required.

Requirements

What you’ll need

Degree in business administration or a commercial vocational qualification
Several years of professional experience in sales
Initial leadership experience
Experience with CRM systems and modern IT tools
Good knowledge of the German retail landscape
Strong analytical and conceptual thinking skills
High self-motivation and a strong target- and results-orientation

Benefits

Comp & perks

Plenty of freedom for autonomous and independent work
A pleasant working environment in a team that looks forward to welcoming you
Open, informal culture with flat hierarchies
Long-term prospects for career and personal development
Flexible working time solutions and mobile working
Company car also available for private use
Monthly product allowance from our product range and employee discounts
Corporate fitness program and health and wellness offerings