Bennie

Marketing

• Narrative & Positioning: Own and execute Bennie’s story and messaging, ensuring “Better Benefits for Everyone” is consistently reflected across web, social, PR, and campaigns.
• Brand & Demand Execution: Execute brand and performance initiatives (social, video, PR, paid search, retargeting, conversion campaigns) in alignment with strategy and budget set by the VP of Marketing.
• Product Marketing & Launches: Lead product marketing campaigns, including feature launches, roadmap communication, and value messaging—partnering closely with Product to translate functionality into customer-ready stories.
• Cross-Functional Enablement: Work closely with Product, Sales, and Customer teams to ensure consistent messaging, strong launch execution, and proactive customer education.
• Content & SEO: Lead execution of thought leadership and gated assets (reports, guides, templates) that educate the market, support sales conversations, and drive qualified leads.
• Creative Direction: Own visual standards and creative direction across marketing channels, ensuring all design reinforces a modern, premium brand experience.
• Website Optimization: Own day-to-day management and optimization of Bennie’s websites and landing pages to improve demo request conversion.
• Nurture & Automation: Build and manage lead and customer nurture campaigns using HubSpot, ensuring the right content reaches the right audience at the right time.

Senior Marketing Manager

Administration

• Manage HubSpot, including contact management, list segmentation, and data hygiene.
• Build, maintain, and optimize automation workflows, email campaigns, and dashboards.
• Monitor deliverability and ensure platform best practices are followed.
• Coordinate production timelines for blogs, reports, flyers, landing pages, surveys, webinars, and other assets.
• Manage handoffs between internal teams, designers, and external freelancers.
• Ensure all assets are QA’d, scheduled, and distributed properly.
• Draft first-pass copy for emails, social posts, landing pages, surveys, and event communications.
• Coordinate approvals and maintain consistent messaging and brand standards.
• Manage creative briefs, QA final assets for brand consistency, and coordinate internal/external design resources.
• Assist with Bennie and HRA event planning and attendee communications.
• Support logistics, vendor coordination, and travel/hotel arrangements.
• Help manage community inquiries and ensure timely responses.

Marketing Administrator

Consultant

• Take ownership and accountability for the success and retention of an assigned book of business.
• Lead and manage the execution of Bennie’s consulting model for assigned customers, ensuring the delivery of high-quality benefit consulting services, and exceptional customer results and satisfaction.
• Develop and execute the annual customer account plan specific for all assigned customers.
• Work collaboratively with other members of the consulting delivery team to support the development and implementation of strategic initiatives.
• Drive customer results and support team development for each individual consulting delivery team.
• Stay updated on industry trends, best practices and regulatory changes, and support education and enablement of customers regarding these developments.
• Collaborate with cross-functional teams, including but not limited to sales, tech operations, and product, to identify and support business development and operational improvement opportunities.
• Maintain strong relationships with all customers, strategic partners, and internal Bennie collaborators.

Senior Marketing Manager

Marketing Administrator

Benefits Consultant, Select Market