Benevity

Director, Revenue Programs – Lifecycle Growth

Benevity

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Help Lead Full-Funnel Revenue Strategy
  • Build and execute an integrated lifecycle strategy from lead through expansion
  • Align programs to pipeline coverage, conversion, and revenue targets
  • Improve funnel velocity and performance across key stages
  • Ensure marketing programs drive measurable revenue impact
  • Scale Account-Based Marketing (ABM)
  • Own and expand Benevity’s ABM motion across 1:1, 1:Few, and 1:Many segments
  • Partner closely with Sales to align account prioritization and engagement strategies
  • Design integrated, multi-channel plays across digital, content, events, and executive engagement
  • Drive measurable impact on strategic account pipeline creation and win rates
  • Drive Scalable Pipeline Programs
  • Oversee demand generation programs that create qualified pipeline
  • Optimize channel performance, segmentation, and targeting strategies
  • Partner with Product Marketing and Digital teams to improve campaign conversion and efficiency
  • Accelerate Adoption & Expansion Growth
  • Develop lifecycle programs that improve Time to Value and deepen product engagement
  • Partner with Customer Success to strengthen adoption signals and expansion readiness
  • Align post-sale engagement strategies to retention and revenue growth objectives
  • Build a High-Impact Advocacy & Referral Engine
  • Establish structured programs that generate referrals, case studies, and client amplification
  • Collaborate with Events and Community teams to convert engagement into measurable pipeline contribution

Requirements

  • 8–12+ years of experience in B2B SaaS marketing
  • 5+ years of leadership experience managing revenue-impacting teams
  • Proven success driving pipeline and revenue growth
  • Deep experience with Account-Based Marketing
  • Strong cross-functional partnership with Sales and Customer Success
  • Data-driven mindset with experience managing full-funnel metrics
  • Ability to balance strategic thinking with hands-on execution
  • Experience in purpose-driven or CSR-focused organizations is a plus
Benefits
  • Innovative work
  • Growth opportunities
  • Caring co-workers
  • Flexible hybrid approach to working
  • DEIB initiatives
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Account-Based Marketingdemand generationpipeline creationcampaign conversionlifecycle strategyfunnel metricssegmentation strategiesrevenue growthperformance optimizationmulti-channel marketing
Soft Skills
leadershipcross-functional collaborationstrategic thinkinghands-on executiondata-driven mindsetpartnershipcommunicationorganizational skillsclient engagementadvocacy development