Ben

Demand Generation Lead

Ben

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Own and evolve Ben's growth marketing strategy: defining which channels, audiences, and tactics will drive pipeline and revenue, and making the case for how we invest
  • Lead our relationship with our external ad agency: briefing, performance management, holding them to targets and getting the best out of them
  • Manage paid performance across Google and LinkedIn, driving customer acquisition and delivering against ROAS targets - either hands-on or in partnership with the agency
  • Build and run an AI-first growth operation, using tools and agents to scale output and improve performance without growing headcount
  • Own the ABM motion in close partnership with Sales: identifying high-priority accounts and deploying targeted, multi-channel programmes against them
  • Lead on website performance, conversion rate optimisation, AEO/ SEO
  • Be Ben's commercial conscience in marketing: tracking pipeline contribution, reporting on what's working, and making fast decisions when it isn't

Requirements

  • Proven growth and demand gen experience in a B2B business with an enterprise sales motion: you understand long sales cycles, buying committees, and why MQL volume is not the whole story
  • A track record of running and optimising paid channels at scale across Google and LinkedIn — with measurable results to show for it
  • Experience managing an external ad agency: briefing them clearly, keeping them accountable, and knowing when to push back
  • A genuine enthusiasm for AI-enabled marketing operations: you're actively building with AI tools today, or excited to, and you see agents and automation as a core part of how modern growth functions work
  • Strong ABM experience: you know the difference between spray-and-pray and genuine account-based programmes, and you've run the latter, successfully
  • The ability to work as a high-performing IC: you can set strategy and execute it yourself, without needing a team underneath you to get things done
  • Deep comfort with data and analytics: you connect your work to pipeline and revenue, not just impressions and clicks, and you can use that data to make fast, confident decisions
  • Proficiency in HubSpot and familiarity with modern martech stacks
Benefits
  • Competitive base salary + equity, so you own what you build
  • £100 monthly personal Ben Balance: for whatever works for you, whether that's Netflix, Spotify, or a really expensive cup of coffee! This allowance will increase by £50 for each year of service until you reach £250
  • Weekly lunch provided in office so you can spend quality time with the team over some tasty food!
  • 28 days of holidays a year plus bank holidays. Also, your holiday entitlement will increase to 30 days at your 3rd year of service!
  • Day off for your birthday
  • Work-from-anywhere scheme, allowing you to work from abroad
  • Enhanced parental leave and workplace nursery scheme to support with the cost of childcare in a nursery setting
  • Comprehensive Private Medical Insurance
  • Funded Life Assurance cover with the option to voluntarily increase - this also includes an annual health check
  • Comprehensive and tailored mental health support and professional coaching through a leading provider
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingdemand generationpaid performance managementconversion rate optimizationaccount-based marketing (ABM)data analyticsAI-enabled marketing operationspipeline contribution trackingGoogle AdsLinkedIn Ads
Soft Skills
strategic thinkingperformance managementrelationship managementdecision makingaccountabilityenthusiasm for technologyindependent contributorcommunicationproblem solvingadaptability