Bellwood Labs

Marketing

• Produce, edit, and publish blog and pillar content against the SEO cluster strategy.
• Run the publishing calendar in priority order, shipping the highest-leverage pieces first and keeping content moving.
• Write in Bellwood's brand voice (caring, committed, curious) across every piece.
• Create supporting graphics for blog posts, social distribution, and paid media using tools such as Canva or Adobe Express, maintaining brand consistency in color, type, and layout.
• Own technical and on-page SEO: title tags, meta descriptions, H1 structure, schema markup, sitemap coverage, and internal linking.
• Make site changes in WordPress, including landing pages, copy updates, CTAs, and design-element edits, with a staging-and-review step before publishing live.
• Build and optimize key conversion pages, including the project-start page and the diagnostic-audit landing page.
• Manage business listings and local/GEO presence to strengthen discoverability.
• Monitor organic performance and continuously improve pages for search and conversion.
• Run paid programs across Google, LinkedIn, Meta, and other channels within budget.
• Build, launch, and optimize campaigns targeted to Bellwood's ideal customer profiles.
• Track and report cost-per-click and cost-per-qualified-lead by channel, and shift spend toward what performs.
• Partner with the Head of Revenue on quarterly budget recalibration based on lead economics.
• Maintain marketing performance reporting.
• Report results in revenue terms: qualified leads generated and pipeline influenced.
• Surface what is working and what is not, proactively and on a regular cadence.
• Keep marketing activity connected to the CRM and marketing automation platform (HubSpot) so lead flow stays clean.
• Support conference and event presence: logistics, follow-up, and lead capture.
• Execute brand-awareness efforts across local events and LinkedIn.
• Keep Bellwood's external presence consistent, professional, and on-message.

Marketing Manager