Marketing Manager

Bellwood Labs

Marketing Manager handling execution of B2B marketing programs at Bellwood. Focusing on content, SEO, paid media, and revenue generation strategies.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing execution with a strong focus on performance metrics, including lead generation and revenue impact. Proficient in technical and on-page SEO, content creation, and managing marketing technologies to optimize campaigns and enhance brand presence.

Highest-signal resume keywords

B2B Marketing ExecutionTechnical SEOContent CreationGoogle AdsWordPress Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOContent MarketingPerformance MarketingConversion OptimizationCampaign Management

Soft Skills

Brand Voice AdaptationProactive CommunicationAnalytical Thinking

Tools & Technologies

Google AnalyticsGoogle Tag ManagerHubSpotCanvaAdobe Express

Industry Keywords

B2B MarketingLead GenerationPipeline ManagementMarketing AutomationLocal SEO

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Produce, edit, and publish blog and pillar content against the SEO cluster strategy.
Run the publishing calendar in priority order, shipping the highest-leverage pieces first and keeping content moving.
Write in Bellwood's brand voice (caring, committed, curious) across every piece.
Create supporting graphics for blog posts, social distribution, and paid media using tools such as Canva or Adobe Express, maintaining brand consistency in color, type, and layout.
Own technical and on-page SEO: title tags, meta descriptions, H1 structure, schema markup, sitemap coverage, and internal linking.
Make site changes in WordPress, including landing pages, copy updates, CTAs, and design-element edits, with a staging-and-review step before publishing live.
Build and optimize key conversion pages, including the project-start page and the diagnostic-audit landing page.
Manage business listings and local/GEO presence to strengthen discoverability.
Monitor organic performance and continuously improve pages for search and conversion.
Run paid programs across Google, LinkedIn, Meta, and other channels within budget.
Build, launch, and optimize campaigns targeted to Bellwood's ideal customer profiles.
Track and report cost-per-click and cost-per-qualified-lead by channel, and shift spend toward what performs.
Partner with the Head of Revenue on quarterly budget recalibration based on lead economics.
Maintain marketing performance reporting.
Report results in revenue terms: qualified leads generated and pipeline influenced.
Surface what is working and what is not, proactively and on a regular cadence.
Keep marketing activity connected to the CRM and marketing automation platform (HubSpot) so lead flow stays clean.
Support conference and event presence: logistics, follow-up, and lead capture.
Execute brand-awareness efforts across local events and LinkedIn.
Keep Bellwood's external presence consistent, professional, and on-message.

Requirements

What you’ll need

4–7 years in B2B marketing execution, ideally in a technology/software-services environment.
Performance-marketing orientation: you measure your work by leads, pipeline, and revenue generated.
Full-stack generalist: hands-on experience executing across content, SEO, paid media, and web.
Hands-on SEO competence: you execute technical and on-page SEO yourself or knowingly direct it.
Working knowledge of: Google Ads, Google Analytics, Google Tag Manager, HubSpot, WordPress and other marketing technologies with the ability to independently manage them from a marketing operations perspective.
Comfortable making and managing site changes in WordPress.

Benefits

Comp & perks

Subsidized Medical, Dental, and Vision Insurance
Open PTO
Short/Long Term Disability
401k
Profit Sharing
Referral Bonuses
Company Retreats