BellAir

Social Media Specialist

BellAir

contract

Posted on:

Location Type: Remote

Location: North Carolina • United States

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About the role

  • Develop and execute a strategic social media content calendar across LinkedIn, Facebook, and Instagram that supports brand awareness, culture storytelling, and talent outreach.
  • Write engaging, platform-appropriate copy and source/create visuals including (photos, graphics, and short-form video).
  • Create and curate compelling employee stories, day-in-the-life features, company milestones, and behind-the-scenes content to bring culture to life and strengthen connections with current and prospective employees.
  • Partner with HR to create compelling recruitment-focused content that spotlights key roles and career opportunities.
  • Partner with leadership/hiring managers to prioritize key roles and coordinate amplification of posts from leadership/hiring managers profiles.
  • Monitor and respond to comments, messages, and engagement across all platforms.
  • Track and analyze key metrics (reach, engagement, follower growth, application attribution) and report monthly.
  • Stay current on social media trends, aviation industry content, and recruitment marketing best practices.

Requirements

  • 2+ years of experience managing social media accounts for a brand or organization
  • Demonstrated experience using social media for business branding or recruiting
  • Proficiency with design tools (Canva, Adobe Creative Suite, or similar)
  • Strong copywriting skills with the ability to adapt tone across platforms
  • Basic video editing skills for Reels/short-form content
  • Aviation industry knowledge or interest is a plus !
Benefits
  • Equal employment opportunities (EEO)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcopywritingvideo editingcontent creationcontent curationanalyticsbrandingrecruitment marketingmetric trackingvisual design
Soft Skills
communicationcollaborationcreativityadaptabilitystorytellingengagementstrategic thinkingorganizational skillsrelationship buildingtrend awareness