Bell Partners Inc

Performance Marketing

• Join Bell Partners and be a difference maker. At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates.
• The Manager, Performance Marketing is responsible for establishing Bell’s lead gen strategy and oversight of marketing analytics.
• Create and execute strategies that build a strong funnel of qualified traffic with high conversions at an efficient cost ensuring optimal ROAS.
• Leverage Internet Listing Services (ILS), PayPerClick (PPC), Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Paid Social, Geofencing, Email, Content and more.
• Collaborate with Marketing Account Managers and serve as the primary lead to develop strategic and execute short- and long-term multi-channel campaigns that drive leads.
• Responsible for end-to-end execution of lead generation, cross-sell, and retargeting campaigns.
• Own and manage the Internet Listing Service (ILS) partnerships and PPC, SEO & GEO strategy for the full portfolio, and other ad services vendor partnerships.
• Curate performance reports and analyze property data to support strategic recommendations to maintain the portfolio health and success.
• Own and lead data accuracy and development of the Marketing Performance BI dashboard as well as oversight of Google Analytics.
• Understand the prospect journey and partner with UX, CX and Digital Integrations teams to ensure an optimal experience that generates conversions.
• Hybrid role may office at the following Bell Partners Regional Office locations: Charlotte, NC; Raleigh, NC; Dallas, TX; Alexandria, VA; Atlanta, GA; Denver, CO.

Marketing Manager, Performance Marketing