Bell Media

Performance Marketing

• Develop and execute paid media advertising campaigns on platforms such as Google, Facebook, Instagram, TikTok, YouTube and Pay Per Lead Channels to achieve business goals.
• Ongoing growth oriented account management is key to this role.
• Work closely with the content and design teams to ensure that ads are aligned with brand messaging and optimized for engagement and conversions.
• Research and define target audiences to maximize ad performance through demographic, behavioral, and interest-based segmentation.
• Allocate and monitor advertising budgets across multiple platforms to optimize ROI, adjusting spend as necessary to meet campaign objectives.
• Use analytics tools like Google Analytics, Meta Conversion Pixel, and other platform-specific tools to monitor campaign performance, track KPIs, and generate detailed reports.
• Perform A/B tests on ad copy, visuals, and targeting to identify areas for improvement and optimization.
• Communicate with clients or internal stakeholders, providing regular updates on campaign performance, insights, and recommendations for improvement.
• Build not only a launch strategy for our clients, but execute full life cycle roadmap plans.

Paid Media Specialist

• Collaborate with paid media experts on accounts
• Support new strategies while working independently
• Set up and QA new campaigns
• Run regular analysis to provide insights

Paid Media Associate

Customer Success Manager

• Own and build strong relationships with your clients as a trusted business partner
• Drive digital marketing strategies and campaigns for your clients that achieve measurable results
• Ensure the timely and successful delivery of our solutions according to the client's desired outcomes
• Track and report on key marketing metrics
• Proactively communicate internally and externally
• Identify and grow opportunities in pursuit of a monthly upsell revenue goal
• Assist with high-priority requests or issue escalations as needed

Paid Media Specialist

Paid Media Associate

Senior Customer Success Manager – HVAC and Plumbing