Bell Media

Content Marketing Manager

• Write compelling marketing copy across a variety of content deliverables, including websites, blogs, landing pages, print mailers, video scripts, digital/social ads, and other creative assets
• Refresh and optimize existing blog, landing page, and website content to improve user experience, maintain brand positioning/messaging, and better align the work to a client’s other marketing campaigns and larger business goals
• Work closely with other members of the Content, SEO, and Design teams to incorporate SEO & GEO (generative engine optimization) goals into rich website content while still prioritizing user experience
• Generate keyword ideas and conduct keyword research using dedicated software
• Use keyword research and other industry research to create quality content strategies for website and blog pages
• Perform quality assurance checks on content written by other team members, including thorough proofreading
• Attend and participate in client onboarding & brainstorming meetings to gain an understanding of the tone and goal of the copy required
• Skillfully interview clients about their company history, differentiators, brand voice, target audience, and service offerings to align copy with their stated goals and outcomes
• Keep track of multiple deadlines and client projects, ensuring timely delivery of assignments without sacrificing quality
• Partner with the internal Sales, Project Management, and Customer Service teams to ensure alignment on client accounts and provide status updates on content delivery deadlines
• Understand basic reporting metrics and platforms, and adapt findings into actionable items to improve the work and ongoing performance
• Attend regular department and company-wide meetings to stay abreast of the latest industry developments and company initiatives
• Participate in and contribute to ongoing team trainings for consistent team growth

Content Marketing Associate