Belkins

GTM Marketing Manager

Belkins

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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About the role

  • Build and execute our presence across LLMs. Research how AI models source and cite information, identify opportunities, and position Folderly as the authoritative voice in email deliverability.
  • Own organic traffic growth through technical SEO, high-quality content creation, and strategic keyword targeting. Build content that ranks AND gets cited by AI.
  • Create comparison content and battle cards. Understand our landscape (Warmbox, Lemwarm, etc.) and articulate why Folderly wins.
  • Develop high-authority, deep-dive guides on technical email infrastructure (SPF, DKIM, DMARC) and inbox placement; you will partner directly with Design to transform these complex concepts into high-converting, visually intuitive landing pages and interactive tools.
  • Support co-marketing initiatives with partners and build content that amplifies our reach through strategic collaborations.

Requirements

  • Proven SEO chops: You've driven meaningful organic traffic growth for a B2B SaaS company. You can show your work.
  • AI-curious (or AI-obsessed): You're already thinking about how AI is changing search and discovery. Bonus if you've experimented with AI citation strategies.
  • Strong writer: You can translate complex technical concepts into content that's both authoritative and accessible. No jargon soup.
  • Data-driven: You make decisions based on metrics, not vibes. You know your way around analytics tools.
  • Self-starter: We're a small team. You'll have ownership and autonomy—which means you need to drive your own roadmap without hand-holding.
  • Nice To Have: Background in email marketing or email deliverability.
  • Experience with programmatic SEO.
  • Familiarity with tools like Ahrefs, Semrush, Clearscope, or Surfer.
Benefits
  • Competitive Pay: Your dedication deserves more than recognition; it deserves compensation that matches your expertise.
  • Remote-First Flexibility: We’ve transitioned to a fully remote environment so you can work where you’re most productive. Our flexible hours help you stay agile and focused.
  • Professional Growth: We’re a launchpad for your career. Through regular feedback, 1:1s, internal mobility, and knowledge-sharing, your growth is enabled and celebrated. We also maintain an internal wiki for insights and a library of the latest business books to keep you sharp.
  • Well-being focus: Your mental health is a priority. We offer mental health lectures and support for your overall well-being.
  • Recharge Time: We prioritize your rest with 20 paid vacation days, parental leave, fully covered sick days, and unlimited days off for unexpected needs.
  • Global Sync: We align with U.S. holidays to keep our global teams in sync.
  • Memorable Team Experiences: Work hard, play hard — even from a distance. Our online team-building events and all-hands gatherings bring humor, memes, and a lively atmosphere that makes teamwork genuinely fun.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOtechnical SEOcontent creationkeyword targetingemail infrastructureSPFDKIMDMARCprogrammatic SEOanalytics
Soft Skills
strong writingdata-drivenself-starterownershipautonomycollaborationcommunicationresearchstrategic thinkingcreativity