Belk

Associate Copywriter, Product Copy

Belk

full-time

Posted on:

Origin:  • 🇺🇸 United States • North Carolina

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Job Level

JuniorMid-Level

About the role

  • Curates product descriptions and formulates attributes and features for all products on Belk.com
  • Assists with edits, writing, and gathering missing information from digital merchandising teams while adhering to all short-term and long-term product/assortment deadlines
  • Obtains missing information on product based on the requirements of the Product Description Page Style Guide
  • Verifies accuracy of all features and attributes included but not limited to product information and/or functionalities, while adhering to brand guidelines and legal requirements
  • Communicates with internal and external partners for the best possible story and product presentation and adjusts copy to meet the needs of the customer, marketing, and management
  • Reviews trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach
  • Benchmarks competitors and brands to identify important trends in retail fashion and home merchandise, ensuring our product copy is fresh and exciting

Requirements

  • Performs other duties as assigned
  • Complies with all policies and standards Education / Experience Requirements: Bachelors degree in Communication, Journalism, English, or Public Relations or working years of experience Preferred Education & Experience:
  • Background in Fashion Writing preferred
  • 1-2 years related experience or training Knowledge & Skills
  • Strong writing skills to include tone, structure, grammar, spelling, and factual accuracy
  • Ability to develop creative copy concepts for eCommerce
  • Ability to work both independently or in a team environment
  • Background in writing, journalism, advertising, marketing, freelance writer, communications, retail is useful
  • Highly organized with attention to detail
  • Able to achieve quotas and daily/monthly goals
  • Understanding of retail climate, landscape, and terminology
  • Understanding of SEO is a plus