Curates product descriptions and formulates attributes and features for all products on Belk.com
Assists with edits, writing, and gathering missing information from digital merchandising teams while adhering to all short-term and long-term product/assortment deadlines
Obtains missing information on product based on the requirements of the Product Description Page Style Guide
Verifies accuracy of all features and attributes included but not limited to product information and/or functionalities, while adhering to brand guidelines and legal requirements
Communicates with internal and external partners for the best possible story and product presentation and adjusts copy to meet the needs of the customer, marketing, and management
Reviews trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach
Benchmarks competitors and brands to identify important trends in retail fashion and home merchandise, ensuring our product copy is fresh and exciting
Requirements
Performs other duties as assigned
Complies with all policies and standards
Education / Experience Requirements: Bachelors degree in Communication, Journalism, English, or Public Relations or working years of experience
Preferred Education & Experience:
Background in Fashion Writing preferred
1-2 years related experience or training
Knowledge & Skills
Strong writing skills to include tone, structure, grammar, spelling, and factual accuracy
Ability to develop creative copy concepts for eCommerce
Ability to work both independently or in a team environment
Background in writing, journalism, advertising, marketing, freelance writer, communications, retail is useful
Highly organized with attention to detail
Able to achieve quotas and daily/monthly goals
Understanding of retail climate, landscape, and terminology