Copywriter
Compose.ly
Associate Copywriter, Product Copy
Belk
full-time
Posted on:
Location: North Carolina • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Curates product descriptions and formulates attributes and features for all products on Belk.com
- Assists with edits, writing, and gathering missing information from digital merchandising teams while adhering to all short-term and long-term product/assortment deadlines
- Obtains missing information on product based on the requirements of the Product Description Page Style Guide
- Verifies accuracy of all features and attributes included but not limited to product information and/or functionalities, while adhering to brand guidelines and legal requirements
- Communicates with internal and external partners for the best possible story and product presentation and adjusts copy to meet the needs of the customer, marketing, and management
- Reviews trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach
- Benchmarks competitors and brands to identify important trends in retail fashion and home merchandise, ensuring our product copy is fresh and exciting
Requirements
- Performs other duties as assigned
- Complies with all policies and standards Education / Experience Requirements: Bachelors degree in Communication, Journalism, English, or Public Relations or working years of experience Preferred Education & Experience:
- Background in Fashion Writing preferred
- 1-2 years related experience or training Knowledge & Skills
- Strong writing skills to include tone, structure, grammar, spelling, and factual accuracy
- Ability to develop creative copy concepts for eCommerce
- Ability to work both independently or in a team environment
- Background in writing, journalism, advertising, marketing, freelance writer, communications, retail is useful
- Highly organized with attention to detail
- Able to achieve quotas and daily/monthly goals
- Understanding of retail climate, landscape, and terminology
- Understanding of SEO is a plus
