Belden Inc.

Marketing Technology Manager

Belden Inc.

full-time

Posted on:

Location Type: Office

Location: Carmel • United States

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Salary

💰 $101,200 - $152,100 per year

About the role

  • Champion the entire portfolio of marketing technology, ensuring the optimal performance, integration and alignment with marketing and business objectives.
  • Proactively identify marketing team needs, research potential solutions and build compelling business cases for new system acquisitions or technology enhancements.
  • Collaborate with peer teams such as IT and Digital Transformation on vendor assessments, selection decisions, contract negotiations and successful implementation of new marketing technologies.
  • Lead the post-implementation phase for all marketing technologies, including developing and delivering comprehensive enablement programs, training materials and ongoing support to ensure high adoption rates across the marketing team.
  • Act as the primary Subject Matter Expert (SME) for all marketing technology, providing guidance, troubleshooting and best practices to users.
  • Champion the strategic use of technology within the marketing department, actively pushing the team to leverage technology for increased efficiency, automation and improved workflows.
  • Design and establish robust marketing processes that seamlessly integrate technology to streamline operations and enhance productivity.
  • Continuously explore new and emerging marketing technologies to identify opportunities for competitive advantage and innovation.
  • Lead marketing’s AI Task Force, driving the overall AI strategy and roadmap for marketing.
  • Aid the marketing team in understanding and implementing AI solutions within their respective processes and workflows, fostering a culture of AI adoption.
  • Establish and enforce robust governance policies for marketing data to ensure its accuracy, consistency and overall quality across all tools and technologies.
  • Collaborate closely with other departments (e.g., Sales, IT, Digital Transformation, Product & Solution Development) to ensure high-quality data inputs, seamless data flow and effective data management practices across the organization.
  • Contribute to a culture of continuous improvement, innovation and learning within the marketing department.

Requirements

  • Bachelor’s degree or higher in Marketing, Business Administration, Communications or Advertising (with a digital marketing focus), Management Information Systems or a similar field.
  • 5-7+ years of relevant work experience within digital marketing or marketing technology
  • Deep marketing technology knowledge, including implementation, data integrity and lead processes.
  • Knowledge of and curiosity for emerging technologies, as well as how to gain efficiencies through integration of technology into critical marketing processes.
  • Ability to train colleagues and nontechnical peers on technologies and tools to improve adoption and use of tools.
  • Understanding of regulatory laws and policies.
  • Excellent communication and interpersonal skills.
  • Proven ability to work cross-functionally and leverage technology to improve processes in a global, matrixed environment.
  • Marketing-related certifications and system experience, such as Salesforce (Pardot), Account-based Marketing (6Sense), Google Analytics and other certifications.
Benefits
  • health/dental/vision
  • long term/short term disability
  • life insurance
  • HSA/FSA
  • matching retirement plans
  • paid vacation
  • parental leave
  • employee stock purchase plan
  • paid leave for volunteer work in your community
  • training opportunities
  • professional talent management and succession planning
  • corporate health well-being initiatives
  • commitment to diversity, equity, inclusion and sustainability
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingmarketing technologydata integritylead processesAI strategytechnology integrationprocess designemerging technologiestraining developmentgovernance policies
Soft Skills
communicationinterpersonal skillscross-functional collaborationcontinuous improvementinnovationtroubleshootingguidancesupportadaptabilityleadership
Certifications
marketing-related certificationsSalesforce certificationGoogle Analytics certificationAccount-based Marketing certification