Belden Inc.

Marketing Operations Analyst

Belden Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Carmel • United States

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Salary

💰 $85,200 - $127,800 per year

About the role

  • Manage, analyze and report on reach among target markets and audiences, lead progression, campaign activities, marketing attribution to funnel and ultimate impact on business growth.
  • Conduct in-depth analysis of digital performance, identifying trends, user behavior and opportunities for optimization.
  • Evaluate email marketing campaign performance, providing insights on deliverability, open rates, click-through rates and conversion.
  • Analyze the effectiveness of marketing campaigns and advertising initiatives across various platforms, measuring ROI and identifying areas for improvement.
  • Integrate insights from brand equity and Voice of Customer (VoC) studies with other marketing data to provide a comprehensive view of brand health and customer perception.
  • Synthesize performance data from all channels to provide holistic insights into marketing effectiveness and inform future strategies.
  • Present the data as well as insightful hypotheses on the story that the data tells and how teams might leverage in decision-making and future strategies.
  • Manage and track the marketing budget, monitoring spend against allocated funds and identifying potential discrepancies.
  • Collaborate closely with regional marketing teams to define and implement global dashboards and key performance indicators (KPIs).
  • Maintain and manage quarterly global marketing performance reports and dashboards that effectively cascade to regional targets, enabling consistent measurement and supporting localized analysis.
  • Track and report on KPIs to measure the success of marketing initiatives and overall departmental goals.
  • Analyze current marketing projects and team capacity to identify bottlenecks, optimize workflows and improve project velocity.
  • Develop and implement processes to enhance team efficiency and resource allocation.

Requirements

  • Bachelor’s degree or higher in Business Administration, Data Analytics or a related field.
  • 5+ years of relevant work experience within data analytics, preferably marketing data and performance.
  • Technical and analytical proficiency, with experience in dashboard development, various reporting formats and tools.
  • Experience marrying data from disparate systems to create holistic, closed loop reporting on marketing activities.
  • Proficiency in full funnel attribution best practices, with experience reporting on target segment penetration, lead and campaign flow, lead attribution, marketing funnel (including pipeline and revenue attribution).
  • Ability to collaborate with peers to present insights and marketing performance to various stakeholders using data storytelling.
  • Marketing-related certifications and system experience, such as Salesforce (Pardot), Account-based Marketing (6Sense), Google Analytics and other certifications.
  • Experience managing operational budgets
  • Excellent communication, interpersonal and project management skills.
Benefits
  • health/dental/vision
  • long term/short term disability
  • life insurance
  • HSA/FSA
  • matching retirement plans
  • paid vacation
  • parental leave
  • employee stock purchase plan
  • paid leave for volunteer work in your community
  • training opportunities
  • professional talent management and succession planning
  • corporate health well-being initiatives
  • commitment to diversity, equity, inclusion and sustainability
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsdashboard developmentreporting formatsfull funnel attributionlead attributionmarketing funnelcampaign performance analysisemail marketing analysismarketing optimizationbudget management
Soft Skills
communicationinterpersonal skillsproject managementcollaborationdata storytellinganalytical proficiencyinsight presentationteam efficiency enhancementresource allocationworkflow optimization
Certifications
marketing-related certifications