Belardi Wong

Analyst

• Support in audits of paid social strategy across campaign structure, audiences, attribution, creative, account set-up, and testing strategies.
• Review and then package findings and conclusions in concise Excel reports and in PowerPoint presentations to present to clients.
• Execute the paid social strategy for emerging brand and multi-channel retailer clients including campaign execution, reporting and analysis in partnership with Sr. Analysts and Director of Social.
• Manage agendas and ensure key insights are effectively communicated to the client in a timely manner.
• Ensure all campaigns are managed within agreed upon budgets and cost per lead targets and that deadlines for promotion launches and campaign refreshes are consistently met.
• Work with internal team to share learnings across clients for improved performance in both search and social.
• Stay up to date on industry trends and ensure Belardi Wong is on the cutting edge of digital marketing strategy.

Senior Digital Analyst – Social, Strategic Services

Data Scientist

• Develop and deploy machine learning models for audience segmentation, user scoring, and predictive response modeling.
• Build data pipelines that transform raw behavioral, demographic, and engagement data into model-ready features.
• Partner with engineering teams to productionize models within real-time and batch processing environments (e.g., Spark, Airflow, AWS).
• Experiment with natural language processing (NLP) and content relevance algorithms to improve personalization of email subject lines and messaging.
• Analyze email deliverability, open/click rates, and conversion signals to identify patterns and optimize campaign strategies.
• Collaborate cross-functionally with product managers, marketers, and data engineers to define data-driven solutions.
• Continuously evaluate and improve model performance, bias mitigation, and explainability.
• Contribute to internal ML tooling, MLOps, and feature store development to accelerate experimentation and deployment.

Senior Digital Analyst – Social, Strategic Services

Marketing Data Scientist