Bel

Senior Brand Manager

Bel

full-time

Posted on:

Location Type: Hybrid

Location: Sevenoaks • United Kingdom

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Job Level

Senior

About the role

  • Lead the strategic planning and implementation of annual marketing plans for GoGo squeeZ
  • Coach and develop a high-performing Assistant Brand Manager
  • Manage the development and successful launch of the innovation pipeline
  • Drive brand equity growth, market share, and brand profitability through consumer-centric, insight-led strategies and activation.
  • Influence and collaborate closely with cross-functional teams in the UK, the wider cluster, and with global brand owners to ensure effective communication and execution of key initiatives.
  • Act as a brand champion, ensuring consistency in positioning and messaging across all channels.
  • Monitor and analyse brand and market performance, providing actionable insights and recommendations.
  • Manage budgets efficiently to maximize ROI.
  • Lead campaign launches, identify, develop & execute NPD opportunities, and support trade marketing initiatives in alignment with local and global teams.
  • Play an active role in supporting a culture of innovation, continuous improvement, and best practice sharing across the team and business.

Requirements

  • Significant experience (5+ years) in FMCG brand marketing (ideally with food brands)
  • Strong experience bringing innovation to market, from concept to shelf
  • Proven, expert brand builder with consumer behaviour obsession!
  • People management experience
  • Excellent project management skills, demonstrating attention to detail and effective coordination of multiple stakeholders.
  • Strategic mindset with strong analytical, planning, and commercial acumen.
  • Excellent stakeholder management and communication skills, able to work cross-functionally at local, cluster, and global levels
  • Experience in launching integrated, multi-channel campaigns that cut through and shift the dial
  • Agile and proactive, with a pragmatic approach to problem-solving.
  • Passionate about consumer brands and able to inspire teams.
  • Someone who brings demonstrable energy, passion & fun to work!
  • Experience/Exposure in P&L management.
Benefits
  • A dynamic, collaborative working environment with genuine responsibility and impact.
  • The opportunity to shape beloved brands alongside talented teams.
  • Career development in an international business dedicated to sustainability and innovation.
  • Competitive salary, benefits, and flexible working.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
FMCG brand marketinginnovation to marketproject managementP&L managementmulti-channel campaignsbrand buildingconsumer behaviour analysismarket performance analysisbudget managementNPD opportunities
Soft Skills
people managementattention to detailstrategic mindsetanalytical skillscommercial acumenstakeholder managementcommunication skillsproblem-solvingteam inspirationenergy and passion