Bel

Shopper Marketing Manager

Bel

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $140,000 - $150,000 per year

Job Level

SeniorLead

About the role

  • Develop and execute the annual shopper marketing strategy, integrating national brand campaigns with retailer-specific activation plans.
  • Champion data-driven insights to identify growth opportunities, define KPIs, and ensure alignment with overall company objectives.
  • Lead, mentor, and develop the Shopper Marketing team, fostering collaboration and high performance.
  • Build strong partnerships with Sales, Brand, Creative, and external agencies to deliver cohesive, impactful campaigns.
  • Drive strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversion.
  • Oversee go-to-market planning for product launches, seasonal events, and key initiatives across the brick & mortar, e-commerce and out-of-home channels.
  • Own shopper marketing budget planning, allocation, and ROI measurement.
  • Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
  • Champion testing and adoption of new tools, such as ChatGPT and generative AI, for personalized shopper engagement, measurement, and content creation.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
  • Minimum 7-10 years of progressive CPG brand/shopper marketing experience, with proven impact at national and key account levels.
  • Demonstrated success in building/executing omnichannel programs across top retailers.
  • Exceptional project management, leadership, and analytical skills.
  • Passion for purpose-driven brands and an innovative mindset.
Benefits
  • 20 days PTO
  • 4% match on 401k
  • Health care by Blue Cross Blue Shield
  • Dental by Delta Dental
  • Vision by EyeMed
  • HSA’s, Lifestyle Spending, and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
shopper marketingdata-driven insightsKPI definitiongo-to-market planningbudget planningROI measurementomnichannel programscampaign executionproduct launchesanalytical skills
Soft Skills
leadershipmentoringcollaborationproject managementinnovationcommunicationrelationship buildingteam developmentstrategic thinkingpassion for purpose-driven brands
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA