Bel

Marketing Manager – Babybel & The Laughing Cow

Bel

full-time

Posted on:

Location Type: Office

Location: Sevenoaks • United Kingdom

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About the role

  • Lead the strategic planning and implementation of both 3 year and annual marketing plans for Babybel and The Laughing Cow.
  • Coach and develop a high-performing, engaged team of three, with direct line management of two marketing professionals.
  • Drive brand equity growth, market share, and brand profitability through consumer-centric, insight-led strategies and activation.
  • Influence and collaborate closely with cross-functional teams in the UK, the wider cluster, and with global brand owners to ensure effective communication and execution of key initiatives.
  • Act as a brand champion, ensuring consistency in positioning and messaging across all channels.
  • Monitor and analyse brand and market performance, providing actionable insights and recommendations.
  • Manage budgets and resources efficiently to maximize ROI.
  • Lead campaign launches, identify, develop & execute NPD opportunities, and support trade marketing initiatives in alignment with local and global teams.
  • Champion a culture of innovation, continuous improvement, and best practice sharing across the team and business.

Requirements

  • Significant experience (6+ years) in FMCG brand marketing (ideally with dairy/food/ healthy snacking brands).
  • Proven, expert brand builder with consumer behaviour obsession!
  • Strong people leadership (2+ years) and team coaching experience.
  • Strategic mindset with strong analytical, planning, and commercial acumen.
  • Excellent stakeholder management and communication skills, able to work cross-functionally at local, cluster, and global levels.
  • Experience in leading brand teams and launching integrated, multi-channel campaigns that cut through and shift the dial.
  • Agile and proactive, with a pragmatic approach to problem-solving.
  • Passionate about consumer brands and able to inspire teams.
  • Someone who brings demonstrable energy, passion & fun to work!
Benefits
  • A dynamic, collaborative working environment with genuine responsibility and impact.
  • The opportunity to shape beloved brands alongside talented teams.
  • Career development in an international business dedicated to sustainability and innovation.
  • Competitive salary, benefits, and flexible working
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
FMCG brand marketingbrand buildingconsumer behaviour analysiscampaign managementmarket performance analysisbudget managementNPD (New Product Development)trade marketingstrategic planningmulti-channel marketing
Soft Skills
people leadershipteam coachinganalytical skillsplanning skillscommercial acumenstakeholder managementcommunication skillsproblem-solvinginnovationteam inspiration