BeInCrypto

Social Media Manager

• Develop and implement a global social media strategy with a clear vision for growth and monetization.
• Build and maintain a structured, data-informed content plan across platforms.
• Lead and mentor a high-performing SMM team (currently 4+ people); assign tasks and provide mentorship.
• Oversee day-to-day execution with priority on Twitter (X), while supporting Instagram, Telegram, and YouTube.
• Conduct regular competitor and audience research to inform creative direction and positioning.
• Collaborate with Editorial, PR, and KOL/Influencer management teams to support and amplify campaigns.
• Audit content performance, set clear KPIs, and align strategy with key metrics.
• Refresh and optimize outdated content based on insights and evolving trends.
• Finalize and present an updated strategy and a two-quarter roadmap in the first months.

Social Media Lead, X

Content Writer

• Build, maintain, and update the content calendar.
• Be on top of everything that is going on in the cryptocurrency industry.
• Generate and approve leads that reflect the editorial line.
• Proofread, edit, and improve content before it is published.
• Curate and review content by other journalists to be published online.
• Fact-check information in articles and stories.
• Meet with other team leaders and SEO analysts to coordinate, improve, and maintain an editorial line.
• Receive and give effective feedback.
• Work with the Global Newsroom team under the Global Head of News.

Social Media Lead, X

Guest Features Writer