BeInCrypto

Social Media Lead, X

BeInCrypto

full-time

Posted on:

Origin:  • 🌎 Anywhere in the World

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Job Level

Senior

Tech Stack

Web3

About the role

  • Develop and implement a global social media strategy with a clear vision for growth and monetization.
  • Build and maintain a structured, data-informed content plan across platforms.
  • Lead and mentor a high-performing SMM team (currently 4+ people); assign tasks and provide mentorship.
  • Oversee day-to-day execution with priority on Twitter (X), while supporting Instagram, Telegram, and YouTube.
  • Conduct regular competitor and audience research to inform creative direction and positioning.
  • Collaborate with Editorial, PR, and KOL/Influencer management teams to support and amplify campaigns.
  • Audit content performance, set clear KPIs, and align strategy with key metrics.
  • Refresh and optimize outdated content based on insights and evolving trends.
  • Finalize and present an updated strategy and a two-quarter roadmap in the first months.

Requirements

  • At least 5 years of experience in social media marketing.
  • Proven track record of leading SMM teams (ideally 5+ people).
  • Ability to define and track KPIs and make data-informed decisions.
  • Experience iterating strategies for improved performance.
  • Understanding of social dynamics in crypto or media (big plus).
  • Strong communication skills; fluent in English.
  • Curious, proactive, adaptable, and eager to learn.
  • Solution- and results-focused mindset.
  • Strong interest in crypto, blockchain, and Web3.