BeInCrypto

B2B Marketing Manager

BeInCrypto

contract

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Design, build, and continuously optimize multi-touch outbound email sequences across different buyer personas (crypto-native, institutional, event-driven), using A/B testing and performance insights;
  • Create and package high-converting sales materials, including one-pagers, pitch decks, pricing sheets, and objection-handling frameworks;
  • Own BeInCrypto’s newsletter portfolio end-to-end—from strategy and segmentation to production, sponsored placements, and performance optimization;
  • Analyze performance across newsletters, outbound campaigns, and partner activities; identify trends and drive continuous improvements based on data;
  • Own Sales CRM hygiene and pipeline visibility by running regular audits, identifying stalled or at-risk deals, and ensuring clear processes, data quality, and lead routing.

Requirements

  • Have at least 2 years of experience in crypto or traditional finance marketing, or revenue operations, ideally in digital media;
  • Are fluent in English;
  • Have hands-on experience building and launching email campaigns, with a strong understanding of deliverability, segmentation, A/B testing, and optimization;
  • Can write clear, persuasive B2B copy across email sequences, LinkedIn outreach, sales materials, and newsletters;
  • Have experience with email automation tools (e.g., Customer.io, Instantly);
  • Have a solid understanding of crypto/blockchain (and ideally some exposure to TradFi concepts);
  • Have an education in marketing field is a plus;
  • Take full ownership of your work, proactively identify gaps, solve problems, document processes, and continuously improve outcomes;
  • Are highly organized and able to manage multiple workstreams independently in a fast-paced environment;
  • Focus on solutions and results rather than just identifying problems;
Benefits
  • 100% remote work — no location limits;
  • Flexible working hours to suit your lifestyle, no time trackers;
  • Paid time off to recharge;
  • Clear goals and freedom to define how you achieve them;
  • Access to major crypto events & conferences;
  • Internal learning programs & masterclasses;
  • Culture of open communication and constructive feedback;
  • Support for personal branding and industry visibility;
  • Career growth opportunities — most of our managers are promoted internally;
  • An inclusive workplace where everyone can thrive.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingemail campaign buildingperformance optimizationdata analysisB2B copywritingsegmentationlead routingCRM hygieneobjection-handling frameworkssales material creation
Soft Skills
proactive problem solvingorganizational skillsindependent work managementfocus on solutionscommunication skillsownership of workcontinuous improvementtrend identificationperformance insightsfast-paced environment adaptability