BeInCrypto

Institutional Sales Director

BeInCrypto

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Lead

Tech Stack

Web3

About the role

  • Define priority institutional segments (TradFi, asset managers, RWA, ecosystems, infrastructure, large Web3 players)
  • Design and execute entry strategies for opening institutional accounts and partnerships
  • Shape and evolve commercial media & PR products for institutional clients (positioning, formats, pricing, packaging)
  • Personally close initial strategic deals to validate approach and prove traction within the first 90 days
  • Build repeatable, high-margin revenue models and long-term institutional partnerships
  • Define future sales and account structure, deciding when and how to scale headcount
  • Ensure efficient sales economics (targeting ≤10% sales cost of revenue)
  • Collaborate closely with leadership, editorial, partnerships, events, and brand teams
  • Influence narratives, positioning, and go-to-market strategy for institutional audiences
  • Challenge existing assumptions and propose better, more scalable commercial solutions

Requirements

  • 8+ years of experience in B2B or institutional sales, revenue strategy, or partnerships
  • Proven experience working with institutional clients, large brands, funds, or regulated players
  • Experience from media, information platforms, Web3, TradFi, or the intersection of both
  • Fluent in English (additional languages are a strong plus)
  • Comfortable selling credibility, access, and narrative—not just ad inventory
  • Think in segments, systems, and long-term revenue models, not one-off deals
  • Combine strategic thinking with hands-on commercial execution
  • Take full ownership of revenue outcomes and are accountable for results
  • Strong interest in crypto, blockchain, and Web3.
Benefits
  • Direct impact on company growth and institutional strategy
  • Real ownership over institutional revenue and monetization models
  • Freedom to redesign how sales is done—without legacy constraints
  • 100% remote work with flexible hours and no time trackers
  • Performance-driven compensation tied directly to revenue impact
  • Close collaboration with leadership and access to all internal teams
  • Access to major global crypto events & conferences
  • Support for personal branding and industry visibility
  • A culture of ownership, trust, and open communication
  • Long-term growth opportunities in a globally recognized Web3 media brand

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B salesrevenue strategypartnership developmentcommercial media productssales economicsaccount structure designstrategic deal closinglong-term revenue modelsnarrative influencego-to-market strategy
Soft skills
strategic thinkinghands-on executionownership of outcomesaccountabilitycollaborationinfluencingproblem-solvingcommunicationadaptabilitycreativity