Beekeeper's Naturals

Consumer Insights Manager

Beekeeper's Naturals

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Design and execute qualitative and quantitative research to understand consumer behavior, attitudes, and unmet needs
  • Develop research methodologies including standalone & scalable surveys, focus groups, interviews, concept testing, and product sampling studies
  • Manage relationships with external research vendors and agencies
  • Monitor emerging consumer trends, cultural shifts, and competitive activity
  • Analyze consumer data from multiple sources including primary research, behavioral data, customer feedback, and syndicated data (e.g., Nielsen, IRI, SPINS, Brightfield, etc.)
  • Identify patterns, opportunities, and growth drivers across consumer segments
  • Translate research findings into clear insights and strategic recommendations
  • Partner with cross-functional teams including Marketing, Sales, Innovation, & Operations to integrate consumer insights into business decisions
  • Support product development, brand positioning, and go-to-market strategies with data-driven insights
  • Develop frameworks and dashboards that track consumer sentiment, trends, and brand performance
  • Create compelling presentations that communicate insights in a clear and actionable way
  • Present research findings to leadership and cross-functional stakeholders
  • Act as the voice of the consumer within the organization
  • Manage multiple research initiatives simultaneously, including budgets, timelines, and vendor relationships
  • Evaluate and implement new research methodologies and tools
  • Ensure the integrity, accuracy, and ethical use of consumer data
  • Maintain an organized research repository for efficient sharing across the organization

Requirements

  • 5–8+ years of experience in consumer insights, market research, analytics, or related roles
  • Experience working in consumer packaged goods, retail, e-commerce, or consumer brands preferred
  • Proven track record translating research into business strategy, ideally both on the vendor & brand side
  • Bachelor’s degree in Marketing, Business, Psychology, Economics, Statistics, or related field
  • Master’s degree or advanced research training is a plus
  • Strong knowledge of quantitative and qualitative research methodologies
  • Ability to analyze large data sets and synthesize insights from multiple sources
  • Experience with modern research tools and data platforms (e.g., Qualtrics, Quantilope, Toluna, 1Q, UserInterviews, etc.)
  • Strong storytelling and presentation skills
  • Excellent project management and cross-functional collaboration skills
  • Deep curiosity about consumer behavior
  • Strategic thinker with strong business acumen
  • Comfortable working in fast-moving, ambiguous environments
  • Ability to balance data rigor with practical decision making
Benefits
  • Full medical benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
qualitative researchquantitative researchresearch methodologiesdata analysisconsumer insightsmarket researchdata synthesisstrategic recommendationspresentation skillsproject management
Soft Skills
storytellingcross-functional collaborationstrategic thinkingbusiness acumencuriositycommunicationrelationship managementorganizational skillsadaptabilitydecision making
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in PsychologyBachelor's degree in EconomicsBachelor's degree in StatisticsMaster's degreeadvanced research training