Beekeeper's Naturals

Social Media Content Manager

Beekeeper's Naturals

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and execute a comprehensive social media strategy across platforms including Instagram, TikTok, X/Twitter, LinkedIn, YouTube, and emerging channels.
  • Plan, create, edit, and publish engaging content including posts, reels, stories, short-form video, and campaign-driven content.
  • Own the social content calendar and ensure consistent brand voice, tone, and visual identity across platforms.
  • Monitor platform trends, cultural moments, and algorithm updates to keep content relevant and competitive.
  • Manage community engagement by responding to comments, messages, and mentions in a timely, on-brand manner.
  • Build authentic relationships with followers to strengthen brand trust and loyalty.
  • Support influencer, creator, and user-generated content initiatives where applicable.
  • Track, analyze, and report on key social performance metrics including engagement, reach, growth, and conversions.
  • Use insights and data to continuously optimize content strategy and improve results.
  • Partner with paid social teams where applicable to amplify high-performing organic content.
  • Collaborate with marketing, creative, product, and agency partners to support product launches and brand campaigns.
  • Align social content with broader go-to-market initiatives and marketing priorities.

Requirements

  • 3+ years of experience managing social media for a consumer brand or agency
  • Proven track record of growing and engaging social communities
  • Strong understanding of major social platforms, algorithms, and analytics tools
  • Excellent copywriting and storytelling skills with strong creative judgment
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Experience working with content creation and editing tools and social management platforms
  • Preferred experience in CPG, consumer brands, or DTC businesses
  • Experience supporting product launches, promotions, or retail-focused campaigns
  • Familiarity with influencer marketing and creator partnerships
  • Experience working in regulated consumer categories (preferred).
Benefits
  • Full medical benefits included

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategycontent creationcopywritingstorytellinganalyticscommunity engagementperformance metricscontent optimizationinfluencer marketingproject management
Soft skills
creative judgmentrelationship buildingtime managementadaptabilitycollaboration