Product Marketing Manager – Global
beehiiv
full-time
Posted on:
Location Type: Remote
Location: Anywhere in the World
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Salary
💰 $130,000 - $150,000 per year
About the role
- Owning product positioning, messaging, and go-to-market strategy across both PLG and Enterprise segments.
- Establishing clear value propositions and data-backed customer stories that demonstrate beehiiv’s impact on key growth and revenue metrics for both PLG and Enterprise audiences.
- Defining and evolving beehiiv’s narrative as the operating system for the content economy.
- Leading product launches that drive awareness, adoption, and revenue impact.
- Partnering with Product, Sales, and Marketing to align feature development with customer needs and market opportunities.
- Building sales enablement materials and competitive positioning to support enterprise growth.
- Turning customer insights and market trends into actionable strategies that influence roadmap and messaging.
- Developing scalable frameworks to measure and optimize product adoption and engagement.
- Championing beehiiv’s brand as a category creator and thought leader across both creator and enterprise audiences.
Requirements
- 4-6+ years of experience in product marketing at high-growth SaaS companies, ideally with hybrid GTM models that blend PLG and enterprise.
- Proven success driving adoption and revenue growth for self-serve SaaS products, and partnering with sales to support enterprise expansion.
- Deep understanding of user segmentation, positioning, messaging, and go-to-market strategy for new product launches and feature adoption.
- Experience with performance and lifecycle marketing; comfortable using data to identify growth opportunities and optimize the user journey.
- Strong analytical and storytelling skills, with fluency in key SaaS growth metrics and familiarity with tools like HubSpot, GA4, Customer.io, Figma, and Excel.
- History of collaborating cross-functionally with product, growth, and sales teams to drive pipeline, conversion, and customer retention.
- Experience managing or partnering across channels such as content, SEO, partnerships, and community marketing.
Benefits
- Competitive Salary
- Stock Options
- Health, Dental, and Vision Insurance
- 401(k) employer match
- Unlimited PTO (mandatory 10 days per year minimum)
- Annual in-person team retreat
- Unlimited book budget
- Monthly Wellness Days (every third Friday of the month!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategyuser segmentationpositioningmessagingperformance marketinglifecycle marketingdata analysisSaaS growth metricssales enablement
Soft skills
analytical skillsstorytellingcollaborationcross-functional teamworkstrategic thinkingcustomer insightscommunicationleadership