bedrop 🐝

Creative Strategist

bedrop 🐝

full-time

Posted on:

Location Type: Hybrid

Location: Mannheim • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

About the role

  • You are responsible for the creative performance strategy for our conversion campaigns.
  • You translate audience insights, product strengths and performance data into clear angles, stories and formats.
  • You lead our creative setup from a subject-matter perspective, set standards and ensure creatives and the funnel work together.
  • You develop creative strategies and angle concepts for conversion campaigns with a focus on Paid Social and other performance channels.
  • You build a structured creative testing system, including prioritization, a testing matrix, iteration logic and documentation of learnings.
  • You write and own creative briefings that speed up production and increase quality.
  • You analyze creative performance and derive clear next steps, from scroll stop to CTR, CVR and ROAS.
  • You manage creative reviews and feedback loops with designers, editors, creators and the performance team.
  • You optimize the end-to-end creative funnel: from hook to checkout, including landing page selection, message match and testing combinations of creative and landing pages.
  • You monitor market and platform patterns, creator trends and competitors and translate them into new concepts.

Requirements

  • Several years of experience in performance creative strategy, direct response, paid social creative, creative direction in a performance context or a comparable role (in-house or agency)
  • Strong understanding of conversion creatives and their structure (hook, story, proof, trust, objection handling, CTA, variations)
  • Comfort working with performance teams and KPI logic — you don't have to do media buying, but you understand the mechanics
  • Experience in leadership, mentoring or establishing standards and processes within creative teams
  • Very good German for copywriting and communication; English is a plus
  • Structured working style, strong prioritization, ownership and high quality standards
Benefits
  • Real impact on growth, because creative is a central performance lever for us
  • Close collaboration with Marketing and E‑Commerce — fast, test-oriented and with short decision paths
  • A long-term perspective in a fast-growing functional beauty, health / food scale-up
  • Company pension plan
  • Fair compensation
  • A challenging, varied and interesting role
  • Scale-up atmosphere: you work with a dynamic and highly motivated team
  • Opportunities to participate in cross-functional company development
  • Employee events
  • Networking opportunities at various events and engagements, including sessions with Judith Williams

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance creative strategyconversion creativescreative directioncopywritingKPI logiccreative testing systemcreative briefingscreative performance analysislanding page optimizationmessage match
Soft skills
leadershipmentoringprioritizationownershiphigh quality standardsstructured working stylecommunication