bedrop 🐝

Creative Strategist

bedrop 🐝

full-time

Posted on:

Location Type: Hybrid

Location: Mannheim • Germany

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About the role

  • You are responsible for the creative performance strategy for our conversion campaigns.
  • You translate audience insights, product strengths and performance data into clear angles, stories and formats.
  • You lead our creative setup from a subject-matter perspective, set standards and ensure creatives and the funnel work together.
  • You develop creative strategies and angle concepts for conversion campaigns with a focus on Paid Social and other performance channels.
  • You build a structured creative testing system, including prioritization, a testing matrix, iteration logic and documentation of learnings.
  • You write and own creative briefings that speed up production and increase quality.
  • You analyze creative performance and derive clear next steps, from scroll stop to CTR, CVR and ROAS.
  • You manage creative reviews and feedback loops with designers, editors, creators and the performance team.
  • You optimize the end-to-end creative funnel: from hook to checkout, including landing page selection, message match and testing combinations of creative and landing pages.
  • You monitor market and platform patterns, creator trends and competitors and translate them into new concepts.

Requirements

  • Several years of experience in performance creative strategy, direct response, paid social creative, creative direction in a performance context or a comparable role (in-house or agency)
  • Strong understanding of conversion creatives and their structure (hook, story, proof, trust, objection handling, CTA, variations)
  • Comfort working with performance teams and KPI logic — you don't have to do media buying, but you understand the mechanics
  • Experience in leadership, mentoring or establishing standards and processes within creative teams
  • Very good German for copywriting and communication; English is a plus
  • Structured working style, strong prioritization, ownership and high quality standards
Benefits
  • Real impact on growth, because creative is a central performance lever for us
  • Close collaboration with Marketing and E‑Commerce — fast, test-oriented and with short decision paths
  • A long-term perspective in a fast-growing functional beauty, health / food scale-up
  • Company pension plan
  • Fair compensation
  • A challenging, varied and interesting role
  • Scale-up atmosphere: you work with a dynamic and highly motivated team
  • Opportunities to participate in cross-functional company development
  • Employee events
  • Networking opportunities at various events and engagements, including sessions with Judith Williams
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance creative strategyconversion creativescreative directioncopywritingKPI logiccreative testing systemcreative briefingscreative performance analysislanding page optimizationmessage match
Soft Skills
leadershipmentoringprioritizationownershiphigh quality standardsstructured working stylecommunication