BECU

Director, Marketing Operational Excellence

BECU

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $173,500 - $211,900 per year

Job Level

Lead

About the role

  • Define and lead the operational strategy for marketing across the enterprise, ensuring consistent, efficient, and scalable ways of working across teams
  • Identify inefficiencies, simplify workflows, and standardize processes across marketing functions—challenging duplication and driving smarter, faster execution
  • Build and maintain capacity models that support annual and long-term planning, helping teams align priorities, timelines, and resources across multiple dependency groups
  • Establish and uphold marketing standards that ensure accuracy, brand integrity, data privacy, and regulatory compliance, including adherence to financial services regulations
  • Explore and implement automation and AI-driven efficiencies that reduce manual effort while improving quality, speed, and consistency
  • Manage large-scale marketing budgets, ensuring accurate forecasting, expense tracking, ROI analysis, and responsible resource allocation
  • Collaborate closely with senior leaders and cross-functional partners, providing insights and recommendations that support enterprise decision-making
  • Oversee forecasting, ROI analysis, and benchmarking to evaluate effectiveness and guide continuous improvement
  • Build, coach, and lead high-performing teams, setting clear expectations, developing talent, and guiding teams through change with transparency and accountability

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
  • 8 years of experience in marketing operations within financial services, including enterprise process management, operational planning, and execution in a regulated environment
  • 5 years of people leader experience in a business environment
  • Advanced degree in Marketing, Business Administration, or Communications (desired)
  • Ability to provide direction and develop team skills in planning, design, and implementation of new marketing programs (desired)
  • Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables (desired)
  • Excellent written and presentation skills, including presentation development and delivery with confidence, enthusiasm, and salesmanship (desired)
  • Excellent interpersonal, decision-making, and presentation skills to effectively communicate with management, staff, and outside contacts (desired)
Benefits
  • 401(k) Company Match (up to 3%)
  • 4% annual contribution to your 401(k) by BECU
  • Medical, Dental and Vision (family contributions as well)
  • PTO Program + Exchange Program
  • Tuition Reimbursement Program
  • BECU Cares volunteer time off + donation match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsoperational planningprocess managementbudget managementROI analysiscapacity modelingautomationAI-driven efficienciesdata privacyregulatory compliance
Soft Skills
leadershipproject managementinterpersonal skillsdecision-makingpresentation skillsteam developmentcommunicationcollaborationchange managementservice focus
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in CommunicationsAdvanced degree in MarketingAdvanced degree in Business AdministrationAdvanced degree in Communications