Beckhoff Automation Switzerland

Sales Engineer

• Execute a strategic sales plan for the Central Texas territory to achieve revenue and growth targets.
• Identify and pursue new business opportunities while expanding engagement within existing accounts.
• Conduct in-person and virtual customer meetings to uncover needs, deliver tailored automation solutions, and drive deals to close.
• Collaborate with the Regional Director to align account strategies and ensure consistent territory execution.
• Maintain a structured and accurate sales pipeline, ensuring opportunities progress effectively through each stage of the sales process.
• Manage territory forecasting, CRM documentation, and opportunity tracking to ensure accurate reporting and planning.
• Analyze sales performance metrics and develop action plans to improve territory effectiveness.
• Partner with Application Engineers and other internal experts to support customer technical needs and strengthen long-term relationships.
• Represent Beckhoff at trade shows, customer events, and industry conferences to build visibility and foster engagement.
• Deepen product and technology knowledge to effectively position Beckhoff’s solutions and communicate value to customers.
• Generate bills of materials (BOMs) and proposals based on customer design requirements.
• Stay informed about new product releases and industry trends to proactively engage customers.
• Route administrative or support tasks as appropriate to ensure smooth customer experiences.

Application Engineer

• Collaborate with the Regional Sales Team to develop and execute team-based selling strategies.
• Lead technical discussions and provide discovery-driven product demonstrations that showcase Beckhoff’s capabilities.
• Own technical customer engagements from initial discovery through prototype and development phases, and support customers during implementation to ensure successful outcomes and long-term adoption.
• Lead pre-sales technical support with a strong commercial discovery mindset, partnering with Sales and following established company sales processes and best practices.
• Proactively drive technical issues to resolution.
• Provide technical input for proposals, bills of materials (BOMs), and application designs.
• Deliver training and knowledge transfer to empower customers and strengthen long-term relationships.
• Maintain accurate records of customer interactions, project details, and technical activities using established tools and methods.