Beckhoff Automation Switzerland

Marketing

• Define and own the marketing strategy for seven priority industry verticals, including market sizing, segmentation, and competitive positioning.
• Conduct ongoing market research to identify trends, buyer personas, pain points, and competitive dynamics within target industries.
• Partner with Product and Sales leadership to align marketing priorities with product roadmap and revenue objectives.
• Develop annual and quarterly industry marketing plans with clear goals, KPIs, and budget allocations.
• Create and oversee production of industry-specific content including white papers, case studies, solution briefs, webinars, blog posts, and executive presentations.
• Develop compelling value propositions and messaging frameworks tailored to each vertical and buyer stage.
• Secure and manage relationships with industry analysts, influencers, and media to amplify brand presence.
• Represent the company at industry conferences, speaking engagements, and roundtables.
• Design and execute integrated marketing campaigns across digital, email, events, and paid channels to generate qualified pipeline within target verticals.
• Collaborate with the Demand Generation team to optimize campaign performance, conversion rates, and cost per lead.
• Partner with Strategic Sales team to develop account-based marketing (ABM) programs targeting high-value accounts.
• Monitor, analyze, and report on campaign ROI and pipeline influence metrics.
• Serve as the marketing center of excellence for assigned verticals, advising internal stakeholders on market dynamics and buyer behavior.
• Work closely with Product Marketing, Growth, PR, and Events teams to ensure consistent and integrated messaging.
• Manage agency partners, freelancers, and vendors supporting industry marketing initiatives.

Strategic Industry Marketing Leader

Sales Engineer

• Execute a strategic sales plan for the Central Texas territory to achieve revenue and growth targets.
• Identify and pursue new business opportunities while expanding engagement within existing accounts.
• Conduct in-person and virtual customer meetings to uncover needs, deliver tailored automation solutions, and drive deals to close.
• Collaborate with the Regional Director to align account strategies and ensure consistent territory execution.
• Maintain a structured and accurate sales pipeline, ensuring opportunities progress effectively through each stage of the sales process.
• Manage territory forecasting, CRM documentation, and opportunity tracking to ensure accurate reporting and planning.
• Analyze sales performance metrics and develop action plans to improve territory effectiveness.
• Partner with Application Engineers and other internal experts to support customer technical needs and strengthen long-term relationships.
• Represent Beckhoff at trade shows, customer events, and industry conferences to build visibility and foster engagement.
• Deepen product and technology knowledge to effectively position Beckhoff’s solutions and communicate value to customers.
• Generate bills of materials (BOMs) and proposals based on customer design requirements.
• Stay informed about new product releases and industry trends to proactively engage customers.
• Route administrative or support tasks as appropriate to ensure smooth customer experiences.

Application Engineer

• Collaborate with the Regional Sales Team to develop and execute team-based selling strategies.
• Lead technical discussions and provide discovery-driven product demonstrations that showcase Beckhoff’s capabilities.
• Own technical customer engagements from initial discovery through prototype and development phases, and support customers during implementation to ensure successful outcomes and long-term adoption.
• Lead pre-sales technical support with a strong commercial discovery mindset, partnering with Sales and following established company sales processes and best practices.
• Proactively drive technical issues to resolution.
• Provide technical input for proposals, bills of materials (BOMs), and application designs.
• Deliver training and knowledge transfer to empower customers and strengthen long-term relationships.
• Maintain accurate records of customer interactions, project details, and technical activities using established tools and methods.