Because

Performance Marketing

• Own paid acquisition across Meta, Google, and emerging channels.
• Report directly to the CEO.
• This is a hands-on IC role with one defining twist: we’ve built an internal AI automation stack and your job is to use it to operate at 10x the output of a traditional performance marketer.
• Campaign structure, budget allocation, audience strategy, creative testing cadence, bidding (Meta primary).
• Protect brand, expand non-brand efficiently (Google secondary).
• Evaluate and test TikTok, Applovin, CTV, podcast, and others as warranted (emerging channels).
• Incrementality testing, MMM inputs, attribution sanity checks (measurement).
• Partner with creative team to hit 100–150 new ads/month (creative ops).
• Extend our internal stack; build agents, workflows, and reporting automations (AI leverage).
• Weekly performance reviews with CEO (reporting).

Performance Marketing Manager