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Because

Performance Marketing Manager

Because

Performance Marketing Manager overseeing paid acquisition strategies including Meta and Google. Collaborating with the CEO using AI tools to enhance marketing efficiency.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $115,000 per yearWebsite

Tech Stack

Tools & technologies
PythonSQL

About the role

Key responsibilities & impact
  • Own paid acquisition across Meta, Google, and emerging channels.
  • Report directly to the CEO.
  • This is a hands-on IC role with one defining twist: we’ve built an internal AI automation stack and your job is to use it to operate at 10x the output of a traditional performance marketer.
  • Campaign structure, budget allocation, audience strategy, creative testing cadence, bidding (Meta primary).
  • Protect brand, expand non-brand efficiently (Google secondary).
  • Evaluate and test TikTok, Applovin, CTV, podcast, and others as warranted (emerging channels).
  • Incrementality testing, MMM inputs, attribution sanity checks (measurement).
  • Partner with creative team to hit 100–150 new ads/month (creative ops).
  • Extend our internal stack; build agents, workflows, and reporting automations (AI leverage).
  • Weekly performance reviews with CEO (reporting).

Requirements

What you’ll need
  • 3–5 years of hands-on paid acquisition experience, primarily Meta, at a DTC or subscription e-commerce business
  • Strong quantitative foundation – comfortable with SQL, spreadsheets, basic stats, and LTV/CAC math
  • Track record of scaling spend profitably ($1M+/month budgets)
  • Demonstrated ability to run structured tests and act on results
  • Experience with subscription economics (cohort retention, churn, LTV)
  • Active, fluent user of Claude, ChatGPT, or Cursor for daily work – can show concrete examples of how AI has changed how you operate
  • Technical background (CS, engineering, applied math, or equivalent self-taught) (strongly preferred)
  • Experience building custom reporting or automation: Python, APIs, MCP servers, Zapier/Make, no-code tools (strongly preferred)
  • Google Ads fluency (search, PMax) (strongly preferred)
  • Has built or contributed to internal tooling, dashboards, or agents (strongly preferred)
  • Exposure to Amazon Ads or retail media (nice to have)
  • Experience with creative testing at high volume (nice to have)
  • Background at a high-growth consumer brand (nice to have)

Benefits

Comp & perks
  • Comprehensive healthcare, including medical, dental, and vision
  • 401K with a 5% match
  • Flexible PTO
  • Remote-first company
  • Company-paid life insurance
  • Paid parental leave
  • Annual company-wide gathering to see your colleagues in person!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
paid acquisitionSQLspreadsheetsbasic statsLTVCACPythonAPIsno-code toolsGoogle Ads
Soft Skills
quantitative foundationstructured testingcreative collaborationperformance analysis