BeautyHealth

Marketing

• Manage Hydrafacial social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content and lives.
• Generate organic content liase with the Influencer agency and Sales Teams.
• Track and measure Social Media Performance.
• Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries & questions coming through various social media channels.
• Use excellent customer service and communication skills to support and nurture customers & consumers using our brand voice.
• Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
• Assist the Marketing team in day-to-day activities such as scheduling influencer & contest winner appointments, creative briefs, and content management.
• Explore tagged content to select shareable content & repost content to Instagram stories daily.
• Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening.
• Build reports & insights to communicate to management.
• Create email journeys for providers, leads and consumers that engage with the audience and continue to optimize open and click through rates.
• Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other communications to customers.
• Control social media expenses according to Marketing Director’s guidance and marketing budget.
• Manage LVBX tool and agency to ensure optimal usage of the tool and drive social media reach.
• Brief and optimise social media and PPC lead generation campaigns in close partnership with the media agency.
• Liaise with the CS team to share Meta leads.
• Own The Drop content management platform and partner with Sales and CS teams to ensure content is up to date and easy to access.
• Manage E-com performance, Optimize customer journey (cross-selling, UX). (DE)
• Create promotions and measure and track Performance (KPIs Tracking). (DE)
• Support Product launches via Digital landscape (Web-shop, website and Ads). (DE)
• Website maintenance, review user experience and pageview metrics to optimize content flow, website updates and resource platform management available to clients.
• Google Analitics analisys and reports.
• Support the Senior Digital Manager merchandising the e-commerce store.
• Support with the Tradeshows and Congresses as required.
• Other duties as assigned.

Marketing Specialist, German Speaking