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Marketing Specialist, German Speaking
BeautyHealthSocial Media Specialist managing Hydrafacial's brand presence on social media and digital channels. Engaging with consumers and driving brand conversations across various digital platforms.
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Manage Hydrafacial social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content and lives.
- Generate organic content liase with the Influencer agency and Sales Teams.
- Track and measure Social Media Performance.
- Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries & questions coming through various social media channels.
- Use excellent customer service and communication skills to support and nurture customers & consumers using our brand voice.
- Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
- Assist the Marketing team in day-to-day activities such as scheduling influencer & contest winner appointments, creative briefs, and content management.
- Explore tagged content to select shareable content & repost content to Instagram stories daily.
- Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening.
- Build reports & insights to communicate to management.
- Create email journeys for providers, leads and consumers that engage with the audience and continue to optimize open and click through rates.
- Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other communications to customers.
- Control social media expenses according to Marketing Director’s guidance and marketing budget.
- Manage LVBX tool and agency to ensure optimal usage of the tool and drive social media reach.
- Brief and optimise social media and PPC lead generation campaigns in close partnership with the media agency.
- Liaise with the CS team to share Meta leads.
- Own The Drop content management platform and partner with Sales and CS teams to ensure content is up to date and easy to access.
- Manage E-com performance, Optimize customer journey (cross-selling, UX). (DE)
- Create promotions and measure and track Performance (KPIs Tracking). (DE)
- Support Product launches via Digital landscape (Web-shop, website and Ads). (DE)
- Website maintenance, review user experience and pageview metrics to optimize content flow, website updates and resource platform management available to clients.
- Google Analitics analisys and reports.
- Support the Senior Digital Manager merchandising the e-commerce store.
- Support with the Tradeshows and Congresses as required.
- Other duties as assigned.
Requirements
What you’ll need- Minimum 3-5 years of applicable experience in a social media role with a focus on customer service.
- Social media savviness, experience with all major social platforms including: Instagram, Facebook, LinkedIn, YouTube, TikTok.
- Expertise with website, digital campaigns and google analytics.
- Strong understanding of digital environment (B2B- e-com) and lead generation.
- Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.
- Proactive and timely responses to all incoming messages.
- Some weekend work expected.
- Eye for engaging, shareable content with the ability to think and act quickly.
- Creative and innovative mindset to implement out-of-the-box campaigns.
- Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multi-tasking, teamwork and adaptability.
- Familiarity with marketing computer software and online applications (Mail Chimp, Hootsuite, Later, SurveyMonkey, Photoshop).
- Excellent knowledge of MS Office and WordPress.
- Fluency in English and German a must.
Benefits
Comp & perks- None specified 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
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Hard Skills & Tools
Social Media SavvinessDigital Campaign ManagementPerformance Tracking (KPIs)Website MaintenanceLead Generation Strategies
Soft Skills
Clear CommunicationProactive Problem SolvingCreative MindsetTeam CollaborationAdaptability