Beauty Industry Group

Chief Marketing Officer

• Define and lead the overall strategic direction for BIG’s integrated marketing efforts, ensuring alignment across brand, marketing, product, and product development
• Partner with leadership and cross-functional teams to build forward-looking strategies that fuel growth and strengthen positioning in professional channels
• Act as a key voice in brand evolution, ensuring storytelling, visual identity, and messaging resonate with both stylists and consumers
• Manage, mentor, and inspire the Social Media Manager and Brand Manager, ensuring alignment of digital, brand, and integrated strategies
• Build a collaborative, high-performing team culture rooted in accountability, creativity, and results
• Lead the development of fully integrated 360° marketing campaigns that support product launches, education initiatives, and retail activations
• Work hand-in-hand with Product Development to shape go-to-market plans and ensure the customer voice informs innovation and positioning
• Partner with Education to create stylist- and consumer-facing materials that increase product understanding, adoption, and loyalty
• Collaborate with Growth teams to ensure digital and performance marketing strategies align with broader brand objectives
• Work with Creative to deliver innovative campaigns, content, and storytelling across touchpoints
• Partner with Sales and Professional Channel leadership to drive distribution success and stylist engagement
• Establish KPIs and performance metrics for all campaigns, with a focus on revenue growth, stylist engagement, and brand health
• Use insights and analytics to refine strategies, optimize investments, and inform future planning

Senior Integrated Marketing Director