VP of Marketing
OVERJET
SaltStack
Senior Integrated Marketing Director
Beauty Industry Group
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 per year
Job Level
Senior
Tech Stack
JavaScriptSaltStack
About the role
- Define and lead the overall strategic direction for BIG’s integrated marketing efforts, ensuring alignment across brand, marketing, product, and product development
- Partner with leadership and cross-functional teams to build forward-looking strategies that fuel growth and strengthen positioning in professional channels
- Act as a key voice in brand evolution, ensuring storytelling, visual identity, and messaging resonate with both stylists and consumers
- Manage, mentor, and inspire the Social Media Manager and Brand Manager, ensuring alignment of digital, brand, and integrated strategies
- Build a collaborative, high-performing team culture rooted in accountability, creativity, and results
- Lead the development of fully integrated 360° marketing campaigns that support product launches, education initiatives, and retail activations
- Work hand-in-hand with Product Development to shape go-to-market plans and ensure the customer voice informs innovation and positioning
- Partner with Education to create stylist- and consumer-facing materials that increase product understanding, adoption, and loyalty
- Collaborate with Growth teams to ensure digital and performance marketing strategies align with broader brand objectives
- Work with Creative to deliver innovative campaigns, content, and storytelling across touchpoints
- Partner with Sales and Professional Channel leadership to drive distribution success and stylist engagement
- Establish KPIs and performance metrics for all campaigns, with a focus on revenue growth, stylist engagement, and brand health
- Use insights and analytics to refine strategies, optimize investments, and inform future planning
Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
- 8–12 years of progressive marketing leadership experience, with proven success in professional beauty (haircare/color, and extensions strongly preferred)
- Demonstrated ability to lead brand strategy, integrated marketing, and product go-to-market planning
- Experience managing and developing direct reports (brand management and social media/digital roles preferred)
- Strong cross-functional leadership skills with the ability to influence at all levels
- Data-driven, customer-first mindset with expertise in both strategic planning and hands-on execution
- Comfortable in a fast-paced, entrepreneurial environment; highly adaptable and collaborative
