Senior Marketing Manager – Strategic Customers
BD
full-time
Posted on:
Location Type: Hybrid
Location: San Diego • California • United States
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Salary
💰 $137,100 - $226,300 per year
Job Level
About the role
- Drive Strategic Account Growth
- Partner with sales leaders to develop and execute targeted ABM strategies for priority IDNs and enterprise-level customers
- Align engagement plans to complex buying committees and executive stakeholders
- Activate tailored campaigns in collaboration with digital and product marketing teams
- Support executive briefings, customer workshops, and national industry events
- Advance Value-Based Partnerships
- Support scalable programs that reinforce our strategic partnership across health systems
- Help articulate and communicate measurable business impact to customer stakeholders
- Capture insights and successes to strengthen enterprise growth strategies
- Lead Cross-Functional Collaboration
- Serve as a strategic marketing partner and thought partner to sales executives to win despite large, complex deal cycles
- Collaborate closely with product marketing and digital teams to align messaging and activation
- Bring field insights back to the organization to sharpen positioning and competitive readiness
Requirements
- Bachelor’s Degree
- A minimum of 7+ years of combined experience in commercial marketing and sales within the healthcare industry
- Strong experience with IDNs, GPOs, and the U.S. healthcare ecosystem
- Experience supporting enterprise sales processes and mapping complex buyer journeys
- Working knowledge of Challenger sales and marketing principles
- Exceptional cross-functional collaboration skills and executive presence
- Demonstrated ability to operate effectively in ambiguous or rapidly changing situations
- Comfortable operating in a field-based role with at least 40% travel
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ABM strategiesenterprise sales processesChallenger sales principlesbuyer journey mapping
Soft Skills
cross-functional collaborationexecutive presencecommunicationstrategic thinkingadaptability
Certifications
Bachelor’s Degree