BD

Senior Marketing Manager – Specimen Management

BD

full-time

Posted on:

Location Type: Hybrid

Location: Franklin Lakes • New Jersey • New York • United States

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Salary

💰 $146,100 - $241,200 per year

Job Level

Senior

About the role

  • Own all aspects of product management for the Core Tubes portfolio, including forecasting, financial planning, pricing, lifecycle management, and promotional activities.
  • Develop compelling value propositions, identify customer needs, and create training programs to support sales teams and enhance customer engagement.
  • Partner with sales teams to deliver impactful marketing programs, launch management, and field training that drive adoption and retention.
  • Build and execute annual and long-term marketing strategies—including pricing, positioning, branding, and resource allocation—leveraging data-driven insights and BD’s marketing excellence framework.
  • Deliver high-quality marketing collateral, demand forecasts, and competitive analyses; manage multiple priorities with speed and precision.
  • Identify new product opportunities and develop creative marketing tactics to differentiate BD in the marketplace.
  • Develop KDG dashboards that synthesize data from multiple sources, enabling actionable insights to optimize performance annually and across strategic planning cycles.
  • Lead cross-functional initiatives, influence without authority, and serve as a trusted advisor to internal stakeholders.
  • Domestic travel up to 30%.

Requirements

  • Bachelor’s degree required; MBA preferred.
  • Minimum 5+ years product marketing experience including product launch/planning experience required.
  • Healthcare or life sciences marketing experience preferred.
  • Depth of marketing expertise in segmentation and lifecycle management experience preferred.
  • Proven strategic thinking capability with experience in pricing, positioning, branding, and resource optimization required.
  • Strong tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysis required.
  • Demonstrated creativity in marketing tactics and problem-solving required.
  • Leadership potential with ability to influence cross-functional teams and manage competing priorities in a high-growth environment required.
  • Excellent oral and written communication skills required.
  • Track record of continuous learning and adaptability required.
Benefits
  • Annual Bonus
  • Standard LTI
  • Health and Well-being Benefits
  • Medical coverage
  • Health Savings Accounts
  • Flexible Spending Accounts
  • Dental coverage
  • Vision coverage
  • Hospital Care Insurance
  • Critical Illness Insurance
  • Accidental Injury Insurance
  • Life and AD&D insurance
  • Short-term disability coverage
  • Long-term disability insurance
  • Long-term care with life insurance
  • Other Well-being Resources
  • Anxiety management program
  • Wellness incentives
  • Sleep improvement program
  • Diabetes management program
  • Virtual physical therapy
  • Emotional/mental health support programs
  • Weight management programs
  • Gastrointestinal health program
  • Substance use management program
  • Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
  • Retirement and Financial Well-being
  • BD 401(k) Plan
  • BD Deferred Compensation and Restoration Plan
  • 529 College Savings Plan
  • Financial counseling
  • Baxter Credit Union (BCU)
  • Daily Pay
  • College financial aid and application guidance
  • Life Balance Programs
  • Paid time off (PTO), including all required State leaves
  • Educational assistance/tuition reimbursement
  • MetLife Legal Plan
  • Group auto and home insurance
  • Pet insurance
  • Commuter benefits
  • Discounts on products and services
  • Academic Achievement Scholarship
  • Service Recognition Awards
  • Employer matching donation
  • Workplace accommodations
  • Other Life Balance Programs
  • Adoption assistance
  • Backup day care and eldercare
  • Support for neurodivergent adults, children, and caregivers
  • Caregiving assistance for elderly and special needs individuals
  • Employee Assistance Program (EAP)
  • Paid Parental Leave
  • Support for fertility, birthing, postpartum, and age-related hormonal changes
  • Leave Programs
  • Bereavement leaves
  • Military leave
  • Personal leave
  • Family and Medical Leave (FML)
  • Jury and Witness Duty Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementfinancial planningpricinglifecycle managementmarketing strategiesdemand forecastingcompetitive analysissegmentationcollateral developmentdata-driven insights
Soft Skills
strategic thinkingcreativityleadershipinfluence without authorityproblem-solvingcommunicationadaptabilitytime managementcollaborationcustomer engagement
Certifications
Bachelor's degreeMBA