BD

Global Marketing Manager – Innovation

BD

full-time

Posted on:

Location Type: Office

Location: San Diego • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $116,769 - $186,830 per year

About the role

  • Propose and perform appropriate market research and VOC activities for innovation projects create need statement, assess value pool/market size, prioritized value drivers and BD ability to win.
  • Stay up-to-date with industry trends, competitive landscape, analyze market data, VOC and VOS insights to identify areas for improvement in our product and service offerings as well as innovation opportunities.
  • Collaborate with the innovation team (R&D, MA and etc) to advance projects in the ideation phase through Gate A/B and C
  • Serve as key marketing contact with startups companies for potential external partnership assessment and opportunities to accelerate the innovation velocity.
  • Propose line extensions and new products to better serve segment needs and optimize sales potential.
  • Collaborate with the product development team to define and prioritize product features and enhancements based on market feedback and customer needs
  • Support the Global Product Development System (GPDS) process as a core team member for the assigned project(s).
  • Accountable for completion of respective marketing deliverables to ensure commercial excellence through collaborative efforts with all levels of other functional areas (e.g., R&D, Regulatory Affairs, Medical Affairs, etc.).
  • Use fact-based data to inform key decisions, driving timely decision-making even in the face of incomplete information.
  • Lead the product launch efforts, in collaboration with downstream and region marketing team.
  • Develop a global marketing and related launch plan that defines "how to win,” including market development, evidence generation, marketing communications and promotional strategy, content creation, pricing strategies, and customer and sales-facing associate training.

Requirements

  • Minimum 3-5 years of experience with a focus in marketing and/or product/solution management
  • Ability to understand technical and clinical aspects of intravenous infusion business
  • Experience in highly matrixed environments, able to work with cross-functional teams
  • Excellent communication, presentation, and interpersonal skills
  • Ability to work independently and as part of a team
  • Customer focused and results orientated
  • Strong negotiation skills
  • Refined ability to influence cross functional teams with authority
  • Ability to handle and prioritize multiple projects
  • Adept in collaborating with others to meet project goals, timelines, and/or deliverables
  • Effectiveness in organizing and prioritizing tasks to achieve established deadlines
  • Must be proficient in PowerPoint, Word and Excel
  • Bachelor's degree required with a focus in Marketing, Business, Finance, Engineering, or a related field preferred
  • MBA preferred
Benefits
  • Annual Bonus Potential
  • Discretionary LTI Bonus
  • Medical coverage
  • Health Savings Accounts
  • Flexible Spending Accounts
  • Dental coverage
  • Vision coverage
  • Hospital Care Insurance
  • Critical Illness Insurance
  • Accidental Injury Insurance
  • Life and AD&D insurance
  • Short-term disability coverage
  • Long-term disability insurance
  • Long-term care with life insurance
  • Anxiety management program
  • Wellness incentives
  • Sleep improvement program
  • Diabetes management program
  • Virtual physical therapy
  • Emotional/mental health support programs
  • Weight management programs
  • Gastrointestinal health program
  • Substance use management program
  • Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
  • BD 401(k) Plan
  • BD Deferred Compensation and Restoration Plan
  • 529 College Savings Plan
  • Financial counseling
  • Baxter Credit Union (BCU)
  • Daily Pay
  • College financial aid and application guidance
  • Paid time off (PTO), including all required State leaves
  • Educational assistance/tuition reimbursement
  • MetLife Legal Plan
  • Group auto and home insurance
  • Pet insurance
  • Commuter benefits
  • Discounts on products and services
  • Academic Achievement Scholarship
  • Service Recognition Awards
  • Employer matching donation
  • Workplace accommodations
  • Adoption assistance
  • Backup day care and eldercare
  • Support for neurodivergent adults, children, and caregivers
  • Caregiving assistance for elderly and special needs individuals
  • Employee Assistance Program (EAP)
  • Paid Parental Leave
  • Support for fertility, birthing, postpartum, and age-related hormonal changes
  • Bereavement leaves
  • Military leave
  • Personal leave
  • Family and Medical Leave (FML)
  • Jury and Witness Duty Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market researchVOC activitiesproduct developmentproduct launchmarketing communicationspromotional strategypricing strategiescustomer trainingevidence generationcross-functional collaboration
Soft Skills
communication skillspresentation skillsinterpersonal skillsnegotiation skillsinfluencing skillscustomer focusresults orientationindependenceteam collaborationorganizational skills
Certifications
Bachelor's degreeMBA