Conducting opportunity assessment (SWOT, market research) and defining value propositions.
Building a segmentation strategy and exploring the product positioning (customer journey map).
Collaborating with regional & global supply chain to prepare the initial launch forecast.
Identifying and implementing tactical activity needed to drive sales opportunities & leads.
Initiating an awareness campaign to reach the target market during the pre-launch phase.
Supporting internal & external product training plans and creating a collateral strategy.
Ensuring all the tools are in place for the business to sell and support the product launch.
Maintaining a dashboard to track initial performance of the product launch and providing reports of the results.

Requirements

Bachelor’s degree in marketing, economics or business-related areas.
Master’s degree would be a plus.
A first marketing experience working on business analytics would be preferred.
Strong business acumen and project management skills, organisational ability.
Fluent in English.
Other European languages a plus.
Proven expertise in Microsoft Office Suite (Word, PowerPoint & Excel).
Experience with business intelligence and analytics tools (e.g., QlikView, QlikSense, SalesForce.com).

Benefits

Becton, Dickinson and Company is an Equal Opportunity Employer.
salary ranges have been implemented to reward associates fairly and competitively.
Valuable, competitive package of compensation and benefits programs.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

business analyticsmarket researchSWOT analysissegmentation strategycustomer journey mappingtactical activity implementationproduct trainingperformance trackingreporting

Soft Skills

business acumenproject managementorganizational abilitycollaborationcommunication