BCLC

Multicultural Marketing Specialist

BCLC

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • Canada

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Salary

💰 CA$72,633 - CA$113,490 per year

About the role

  • Develops and executes marketing plans to deliver on the Casino Business Unit’s key strategies, particularly with respect to developing players in a Chinese market.
  • Works closely with a variety of internal and external stakeholders to develop marketing communications strategies to reach players in a culturally relevant way.
  • Ensures the effective delivery of in language marketing messages through various traditional and digital channels to support the Casino Business Unit’s programs.
  • Contributes to the development of Marketing Communication plans including strategies and tactics, creative development, copywriting, calendars; measurement, analysis and reporting.
  • Develops and executes promotions in-language, including new game launches and loyalty program enhancements in brick-and-mortar locations and mass communications.
  • Manages the development of marketing programs through agency partners, including brief development, strategy, creative evaluation, budget control reporting, production, media planning, execution, and reporting.
  • Supports the content strategy to develop multicultural players through the creation of in-language messaging.
  • Collaborates with Enterprise teams to ensure deployment of content through various channels such as web properties, direct mail/email, social media.
  • Works cross-functionally in collaboration with internal clients and external clients for effective execution of campaign strategies.
  • Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes.
  • Interprets and applies corporate standards, policies, and procedures to gain public and stakeholder support of BCLC products and services.

Requirements

  • A degree or diploma in a marketing or business discipline
  • 3 to 5 years recent related marketing experience
  • Experience in advertising, promotions and marketing support
  • Experience working with ad agency partners and multicultural marketing departments
  • An equivalent combination of education and experience may be considered.
  • Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management
  • Demonstrated experience in the development and implementation of marketing plans in complex, multi-stakeholder environments
  • Solid knowledge of content marketing across multiple mediums
  • Strong understanding of customer and market dynamics as well as interpreting customer research findings to develop creative solutions
  • Excellent interpersonal skills
  • Excellent written and verbal communication skills, along with presentation skills
  • Bilingual, fluent Mandarin and English
  • Proficient in written English and simplified Chinese
  • Solid knowledge of Chinese culture and references
  • Excellent problem solving and analytical thinking/innovation
  • Exceptional time management and multi-tasking skills
  • Ability to work to tight deadlines and with close attention to detail
  • Strong computer skills – MS Office.
Benefits
  • Robust wellness programs to enhance physical, mental, social, financial and career well being
  • Flexible working model supporting work-life integration
  • 37.5 hour work week
  • Volunteer hours for employees each year

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketingadvertisingpromotionscontent marketingprogram managementcopywritingbudget controlmedia planningcustomer researchmulticultural marketing
Soft skills
interpersonal skillswritten communicationverbal communicationpresentation skillsproblem solvinganalytical thinkingtime managementmulti-taskingattention to detailcollaboration