BCLC

Multicultural Marketing Specialist

BCLC

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • Canada

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Salary

💰 CA$72,633 - CA$113,490 per year

About the role

  • Develops and executes marketing plans to deliver on the Casino Business Unit’s key strategies, particularly with respect to developing players in a Chinese market.
  • Works closely with a variety of internal and external stakeholders to develop marketing communications strategies to reach players in a culturally relevant way.
  • Ensures the effective delivery of in language marketing messages through various traditional and digital channels to support the Casino Business Unit’s programs.
  • Contributes to the development of Marketing Communication plans including strategies and tactics, creative development, copywriting, calendars; measurement, analysis and reporting.
  • Develops and executes promotions in-language, including new game launches and loyalty program enhancements in brick-and-mortar locations and mass communications.
  • Manages the development of marketing programs through agency partners, including brief development, strategy, creative evaluation, budget control reporting, production, media planning, execution, and reporting.
  • Supports the content strategy to develop multicultural players through the creation of in-language messaging.
  • Collaborates with Enterprise teams to ensure deployment of content through various channels such as web properties, direct mail/email, social media.
  • Works cross-functionally in collaboration with internal clients and external clients for effective execution of campaign strategies.
  • Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes.
  • Interprets and applies corporate standards, policies, and procedures to gain public and stakeholder support of BCLC products and services.

Requirements

  • A degree or diploma in a marketing or business discipline
  • 3 to 5 years recent related marketing experience
  • Experience in advertising, promotions and marketing support
  • Experience working with ad agency partners and multicultural marketing departments
  • An equivalent combination of education and experience may be considered.
  • Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management
  • Demonstrated experience in the development and implementation of marketing plans in complex, multi-stakeholder environments
  • Solid knowledge of content marketing across multiple mediums
  • Strong understanding of customer and market dynamics as well as interpreting customer research findings to develop creative solutions
  • Excellent interpersonal skills
  • Excellent written and verbal communication skills, along with presentation skills
  • Bilingual, fluent Mandarin and English
  • Proficient in written English and simplified Chinese
  • Solid knowledge of Chinese culture and references
  • Excellent problem solving and analytical thinking/innovation
  • Exceptional time management and multi-tasking skills
  • Ability to work to tight deadlines and with close attention to detail
  • Strong computer skills – MS Office.
Benefits
  • Robust wellness programs to enhance physical, mental, social, financial and career well being
  • Flexible working model supporting work-life integration
  • 37.5 hour work week
  • Volunteer hours for employees each year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingadvertisingpromotionscontent marketingprogram managementcopywritingbudget controlmedia planningcustomer researchmulticultural marketing
Soft Skills
interpersonal skillswritten communicationverbal communicationpresentation skillsproblem solvinganalytical thinkingtime managementmulti-taskingattention to detailcollaboration